We already know comms pros are skeptical of the data they work with, and the data managers who provide it, and now new research from data integrity firm Precisely, in collaboration with Business Application Research Centre (BARC), finds a more systemic issue. The...
As a business, not many things hit harder than a PR crisis. A PR crisis can quickly become a full-blown nightmare, whether originating through a social media blunder, an embarrassing product recall, or something more serious. With various stakeholders to appease and a...
Freedom of expression—it’s the bulwark of democracy and a lasting strength of the United States. We expect it, we want it, and we rightly rebel against the threat of losing it. So how did we get to a place where we are relying on a multi-deci-billionaire as the...
When you are taking your marketing and PR content up a level by infusing it with strong opinions and insights, underpinned by rock solid evidence of technical or market expertise, there’s a lot that can go wrong. So here are my ‘Top 10 biggest mistakes’ to avoid when...
Corporate Social Responsibility (CSR) has been around as a concept and practice for decades. But over the last few years, it’s been evolving into something more, bigger and potentially riskier—but with great opportunities—for companies and organizations: Corporate...
The last months of the year are the right moment to set objectives for a new cycle but also to observe what has worked and what could be done better in the year ahead. In order to implement a renewed external communications strategy that considers the needs of the...
This is an excerpt written by Scott Baradell, author of upcoming book Trust Signals and CEO and Founder of Idea Grove, an award-winning PR & marketing agency. As a longtime PR guy, I’d like to start by speaking to others in my profession. Because while Trust...
Too often a very important aspect of responding to the media during a PR crisis is underused—common sense. This article lists some of the common-sense tactics that I have used when responding to the media during crises. They have always worked for me. If there is one...
Public relations is a field that requires a specific set of abilities. Competencies in areas such as storytelling, analytics, and assessment are now on par with traditional skills like writing, research, and communication. Possessing these talents and the knowledge...
Not every business tries to cheat their customers. But you know what really sucks? Enough businesses try to cheat their customers that most consumers believe that businesses are out to cheat them. This means that convincing a customer you can be trusted is a big...
What to measure in PR is often the million-dollar question when it comes to launching an external communications strategy. The answer is not easy: some believe that PR impact is impossible to measure, while others rely on widespread metrics such as number of clicks,...
Most brands view social media as a great marketing platform, a place they could connect with their customers and expand their customer support services. Unfortunately, too many brands fail to see beyond that. More specifically, they fail to utilize the full potential...