New research from CX consulting firm The Northridge Group provides a clear message for businesses: today’s consumers are unforgiving when it comes to poor customer experience. In fact, nearly three-quarters (72 percent) of consumers report they are likely to switch to...
Virtually all respondents in a new survey (98 percent) believe customer attention metrics will drive value for their organizations by improving mobile advertising outcomes—but less than half feel confident in their ability to measure granular mobile ad metrics....
Despite the availability of mounds of customer data, eye-opening new research from Oracle finds that, even on the cusp of the 21st century’s third decade, brands today continue to struggle with creating a unified view of customers. The firm’s November 2019 study,...
As a PR professional, the saying "knowledge is power" likely rings very true, especially for anyone who's seen a big campaign go down in flames. When late hours and big bucks add up to a whole lot of nothing, it’s easy to get discouraged. Especially when your boss is...
New research from authority marketing specialists Advantage|ForbesBooks explores the under-examined concept of the Adaptability Quotient (AQ), and its pressing role in the life—or death—of a business. The study unpacks the importance of adaptability in today's...
In an overly populated online world where everything is either a consumer or a product, there is a need to differentiate between relevant, actionable information and useless noise. Communicators need to act on certain industry insights in order to create the best...
Measuring on-site engagement allows small businesses to determine how potential customers will engage with their website content and advance through the conversion funnel—and they rely on experts to track this engagement for their SEO efforts, according to a new...
Communicators are constantly being measured on the quantitative results of their efforts, and social media is no exception. But the true ROI of social media shouldn’t be tied directly to dollar signs, according to a newly released report from social analytics firm...
Most CPG organizations today understand the importance of metrics as they evaluate which in-store activities drive volume and sales, and the underlying factors that impact performance. However, new research shows it’s critical to harness the right metrics to create a...
Katie Paine is not known as the “Measurement Queen” for mere pomp and circumstance. Throughout her illustrious career, she has been teaching PR practitioners of all tenures and stripes how to assess the value of their efforts so they can prove their worth to clients...
![PR Measurement Pays [Webinar Recap]](https://www.agilitypr.com/wp-content/uploads/2017/11/illustration-colleagues-assessing-charts-on-screen-768x289.jpg)
On November 29, 2017, Bulldog Reporter presented a webinar by Katie Paine titled PR Measurement Pays: Connecting Media Coverage to Business Objectives. Here is a recap of what the Measurement Queen had to teach us. Go to a public relations conference anywhere in the...
Over the next few months, Katie Paine will be presenting a series titled “How do you measure success?” The Measurement Queen’s series, devoted to examining how PR measurement can be applied to various aspects of public relations to prove their impact, will appear...