One of the most challenging aspects of any campaign is amplifying media outreach. And one of the most challenging aspects of amplifying media outreach is building effective relationships with the right contacts. But like most difficult things, it’s worth the effort,...
Back in November I had the pleasure of attending the FIBEP World Media Intelligence Congress in Washington, DC. Spending three days surrounded by some of the smartest people in the media intelligence (MI) field can be incredibly overwhelming -- and rewarding. One...
Over the last several years, metrics around media contact databases have gone from an evaluation based solely on volume to one surrounding accuracy. As any PR professional who has been in the industry long enough remembers, printed guides used to be the go-to tools...
Agility PR Solutions, a global media contact database and media monitoring platform, has announced it now offers access to thousands of newspapers and magazines from the United Kingdom previously unavailable within the product. Although Agility has always monitored...
I like to write and I like to eat. As a result of these two interests, I’ve been blogging about dining out and cooking since 2009. Because of that, pitches from fellow PR folks often land in my inbox. When I receive good pitches that align with my interests, I try to...
Given all the efforts by PR pros to get media coverage for their clients or organizations, it’s surprising what happens sometimes when journalists reach out for assistance. Phone calls aren’t returned, or if they are, the response is too slow to do the journalist any...
When building media lists, many PR and communications agencies/departments implement an audience-classification system based on consumer demographics, industry segments and job functions, and then apply these categories to media outlets. But to complete the task of...
Asked about their pet peeves concerning PR, some journalists point to specific terms in pitches and press releases that raise red flags or are just plain annoying. For example, if you want to aggravate medical reporters, try sprinkling your emails with "cure,"...
Drawing parallels between professionals in PR, marketing, and sales is easy. After all, there are many similar techniques, tactics, and tools used between the three disciplines. But there’s one tool every sales professional can’t live without that very few PR,...
Like other journalists, I've occasionally written stories that drew the wrath of PR professionals. Perhaps the article cast a company in a negative light, or included positive mentions of competitors while omitting a client. Some PR pros handle these situations better...
For many of us who check email from our beds, the grocery store and our kids’ soccer games, inbox addiction is very real. In today’s mobile world, we rely on our inboxes to keep us informed, entertained and connected. Email even keeps us tethered to the office and...