In the past month well over 25,000 English online articles have been written about Zika virus. For those who haven’t heard about the virus, it’s related to Yellow Fever and West Nile disease. Like yellow fever and West Nile disease, Zika is transmitted by mosquitoes....
Whether you’re preparing for an interview yourself or you’re a PR pro training a client, understanding the key techniques of media training is vital. Without proper preparation, a spokesperson not only risks missing out on the great opportunity that positive media...
You may have heard of the term “earned media” being thrown around while reading marketing or PR industry news. Just what is it, and should you focus in on it? Or is it just another buzz term the industry grabs onto to generate interest? Let’s dig into the topic to see...
I recently conducted a Twitter poll and asked a simple question: “Do you use a wire service for press release distribution?” One hundred percent of the responses replied no. Actually, there was only one response. So we can discard the scientific validity of the poll....
As MediaMiser builds a new platform for list building and distribution, and the PR world evolves its outreach methods, it’s time to finally say goodbye to the shotgun-style approach of blasting media with news releases. We now know we’ve got to be more strategic in...
On Monday, The World Health Organization (WHO) released a bombshell report that put processed meat in the same cancer-causing category as smoking and asbestos. Bacon-lovers read with heavy hearts as the WHO's cancer research unit officially classified processed meat...