2021 saw companies adapting and evolving after the pandemic and extreme weather conditions in the U.S. Gearing up for 2022, 10Fold founder and CEO Susan Thomas prepared her top six predictions covering HR, marketing and tech for the year to come, which are listed...
If the past two years have taught us anything, it’s to brace ourselves for uncertainty. As 2021 comes to a close, the world continues to evolve, and PR is changing along with it. And while it’s impossible to predict all the new developments ahead, the PR industry has...
Planning a trip this year? Airports look different—and not only because of mask mandates. Traveling was a stressful adventure even before the pandemic. Now, health concerns, behavior expectations, increased travelers, labor shortages, and constantly changing policies...
Requiring my team at MediaSource, a public relations agency that works mainly in health care, to get vaccinated against COVID-19 was the right thing to do. That’s why I mandated that my team get the shot a full month before President Biden announced his vaccine...
The field of public relations is a constantly-evolving one that is influenced by changes in technology, television and radio. Social media is another major influence in the PR landscape, and one that has revolutionized the field, opening it up to new channels of...
Uncertainty still holds sway over the nation’s cultural zeitgeist, and has businesses and marketers unsure how to proceed in order to connect with consumers. New research from comms giant Ruder Finn takes a deep dive into how Americans think about the future and how...
Public relations has never been an easy job to handle. What’s worse, the internet and social media have made the role increasingly challenging in terms of getting the right story to the right people. In 2020 alone, PR executives got a taste of crisis management with...
In September 2016, Yahoo confirmed a 2014 data breach that affected 500 million of its customers. Then, three months later, the company announced another breach that exposed one billion accounts to hackers in 2013. Almost a year later, Yahoo, yet again, announced that...
One critical step in developing any marketing strategy is understanding the target audience. There are many questions you must answer. It helps you know how to communicate with customers. You must know what they need, their pain points, motivations, likes, and...
PR practitioners have always faced challenges. It’s part of what makes working in the industry so rewarding. But according to the responses we received to a survey back in June, there are a few challenges PR pros would really like the solutions to, especially as parts...
Issa PR takes a stand to fight for creative rights, lighting the way for other PR agencies The importance of protecting creative intellectual property (IP) is just as crucial in the PR industry as any other creative field. By failing to be proactive, creative agencies...
The big question on everybody’s minds these days is what the future holds for virtual events and meetings. Were they a flash-in-the-pan to help event organizers and businesses survive the past year-and-a-half, or are they a viable tool for communicators in the brave...