“In Business We Trust:” this is the key finding of the newly released 2023 Edelman Trust Barometer, the 23rd annual trust and credibility survey report from comms giant Edelman. Business now holds a staggering 53-point lead over government in competence and is 30...
Human resource management systems (HRMS) are tools that support an organization’s HR process. These include tasks like benefits administration, recruitment management, storing employee data, tracking employee performance, payroll management, and timekeeping. HR teams...
Alternative protein sources have morphed—in just a few years—from a niche product to a mainstream phenomenon. Big players in the meat industry have come aboard this movement, and they must now work to communicate the sizeable impact of this trend for the industry, and...
Technology plays a major role in virtually every facet of business, and keeping up with the latest trend in the fast-moving field of tech is critical for strategic success. With the new year fast approaching, business insights firm Gartner has released its list of...
After two years of disruptions, parents are ready for a more "normal" shopping approach to the coming school year. However, inflation and other social and economic pressures will likely add complexity to the back-to-school season. New research from Deloitte finds...
The digitally-driven nature of our modern world makes it increasingly more difficult to disconnect and stay focused. It sounds counterintuitive that in order to maintain pace with the “always on” mentality of our society, one must identify how to truly separate (and...
As this year’s college graduates prepare to enter the workforce, nearly three in four Americans say they are more likely to seek employment with companies that are committed to breaking down discriminatory hiring practices, according to an annual survey conducted by...
What’s happening now Politico’s scoop on SCOTUS reminded me of that feeling of losing a schoolyard fight. As a gay man, I realize that my marriage, and several rights, are intertwined with Roe. I also knew that if I was feeling this anxious, then the women of my...
Sustainability has become a new focus for PR professionals looking to navigate the future of brand promotion. From going zero waste to popular conversations about climate change, the online demographic of today is more concerned than ever before about going green. So...
PR trends continue to evolve in 2022. As we see e-commerce sales climb and social platforms such as TikTok hit an all-time high, it’s no surprise that PR has become a completely digital affair in the last few years. However, on the back of Facebook’s 2021 Meta...
Reflections on how public relations agency culture can drive mental health disorders and best practices in supporting your employees in 2022 Anyone in the marketing industry will tell you that public relations professionals are wired differently. They’re gregarious....
Effective communication before the pandemic was already a challenge for a lot of businesses. The new normal has brought around changes that no one had expected in terms of their severity and their wide-ranging implications. 9 percent of small businesses in the US...