As I start to take a look at what the landscape of what the communications industry might look like going forward in 2021, I’m reminded of—now bear with me here because this is going to get a little weird—a Snickers ad from the early days of 2020 pandemic marketing....
Whether you’re in the midst of year-ahead client planning or plans are approved to move forward, chances are that “Climate Change/Clean Energy Agenda” has taken a front row seat in the conversation. The connection between climate change, clean energy and corporate...
In a 1974 episode of the popular “Bob Newhart Show,” Bob gave Emily a blender as an anniversary present hoping that it would help make her feel more modern. The well-intended gesture was no more successful than some of today’s brands in successfully recognizing and...
How you communicate a message is as important as the message itself. When it comes to internal communications, this certainly holds true. Company culture can give your organization a major strategic advantage in these changing times. But what your culture consists...
The public relations industry will certainly have its hands full in 2020—on top of new challenges such as deeper comms integration and managing client reputations in a more distrustful consumer environment, there’s all the election noise that PR pros will be battling...
No business is immune from the cyber security threats that exist in today’s business world. The threats seem to be growing by the day, which leaves everyone wondering how to proceed. However, some companies face greater risks as a result of the work they do—and public...
Media in the financial world is far less forgiving than for other industries. There’s only one currency, and it’s literal currency, with everyone involved determined to get their hands on it. Corporations are particularly fervent in jostling for position in the grand...
We have all heard—and likely used—the term “fake news” ad nauseam now. Yet, how often do we stop to consider the implications? John McCain wrote a powerful op-ed for the Washington Post in January of this year titled “Mr. President, stop attacking the press.” In it,...
There has been some fragility regarding America’s global reputation of late, but how is that volatile perception affecting American brands around the world? New research from MyUS, a shipping company that helps international consumers shop U.S. stores, reveals that...
With a Bay Area news media career spanning nearly 35 years, Lisa Wrenn has had a front row seat in the late 90’s newspaper “glory days,” the 2000’s rise of digital media and consolidation of print publications, and today’s competitive multichannel news industry. The...
The average entrepreneur spends 68.1% of the time working “in” their business—tackling day-to-day tasks, putting out fires, etc.—and only 31.9% of the time working “on” their business—i.e. long-term goals, strategic planning—according to new research from The...