There are good reasons why the PR market is booming and slated to hit $93 billion by 2021—it’s a challenging field to handle. PR companies are well aware of this, and high prices mean that not everyone can afford to engage them. Thankfully, there are many tools that...
The buyer's journey happens in a few different phases. Before becoming a customer, the buyer seeks approval that the company they chose is the right decision. As they go through the sales funnel, the customer gets to know the vendor. The experience they gain will...
Your sales page is your best opportunity to get people to buy your product. It’s the final piece of content a prospective customer sees before making a purchase. So, it needs to be attention-grabbing, informative, and persuasive. What happens, though, if you have...
The public relations industry is growing and expanding to include new structures. It is also becoming more diverse. Since it is dynamic, it should adapt to meet new circumstances and demands. PR depends on delivery channels, and as these channels change, so will the...
It’s hard to believe that after the past 18 months, we are still trying to navigate the best approach to staging an event amid the seemingly never-ending COVID-19 pandemic. But as it stands today, for every step we take forward, we seem to take half a step backward....
Don't you love it when your inbox is full of emails to open? I certainly do! There is nothing more exciting for a marketer than receiving hundreds of emails from prospects looking for information about your product or service. If this sounds like nirvana to you, then...
Nowadays email inboxes have become clogged with messages that people simply don’t want to read. More often than not, customers start applying their own sets of rules to determine which emails they will read and which they will ignore or send to the trash. With the...
Corporate social responsibility (CSR) is a source of positive public relations. The issues of ethics are relevant to PR. In the global economy, where companies manufacture goods in one part of the world and sell them in another, businesses are expected to maintain...
While there are thousands of PR companies around the world, those that specialize in blockchain are few are far between. A great blockchain public relations agency will be able to launch your IDO campaign, increase your brand’s public visibility, and generate a buzz...
Successful product releases are difficult to pull off. On top of preparing the product itself, you have to deal with budget, promotions, and strategies to ensure that your product enters the market successfully. Statistics show that out of nearly 30,000 products...
Jobs, jobs and more jobs Job vacancies are surging in both the US and UK—there are more jobs available today than at any time in history in the States, while available positions surpassed one million for the first time ever in the UK this August This rings...
A professional brand is essential in business, especially with online marketing, but it takes time and money. When done right, creating a personal brand will pay dividends for your business by attracting more potential customers. The following branding tactics are...