If you want to improve bonding and productivity within your marketing or PR team, you should consider using teambuilding events. But how exactly do teambuilding events work? Why are they so beneficial? And how can your business start using them to build camaraderie?...
Agile is a method for project management using sprints or short development cycles. It helps focus on constant improvement while developing products or services. Software methods for incremental development started back in 1957. But the Agile methodology was only...
The ultimate accolade for any marketing strategy is genericization. When brand names become verbs, companies witness the impact good PR can bring. Becoming ingrained within society takes many factors, and public relations is one of them. We assume Bill Gates must...
The term ‘cause-related marketing’ was first coined by American Express to describe its campaign, the aim of which had been to raise money for the restoration of the Statue of Liberty. The term has become synonymous with any marketing tie-in with a good cause. It is...
Providing a positive, seamless user experience—or UX—for your website visitors is a great way to make as many sales as possible and build credibility with your target audience. It’s also good for drumming up the loyalty you need to create enthusiastic brand...
Your public relations team is essential for building a positive reputation that attracts customers and builds revenue. The state of your company's finances is directly related to your public relations strategies. Learn more about the various ways that your PR team...
The most effective form of advertising is word of mouth. When customers love your products and tell their friends and family how great your products are, your sales are likely to grow exponentially. That’s why using positive public relations to turn your customers...
Customers who feel a strong connection to your business are more likely to stay loyal to you, purchase more of your products or services, and recommend you to their friends. Customer loyalty is critical, especially when most industries are so competitive....
The world of PR is a competitive one. With employment of public relations specialists projected to grow 11 percent from 2020 to 2030, which is faster than the average for all occupations, more and more people are looking to pursue a career in the field. Having...
When looking to invest in public relations, one of the most common questions that businesses have is ‘how to tell whether their PR campaigns are effective’. Compared to advertising campaigns, the effectiveness of a PR campaign isn't as straightforward to measure....
When we say “link building” and “public relations,” those two things look very different. Although both strategies do different things, we should look at them as separate sides of the same coin. In the modern world of business, there is a belief that every company...
Developing a modern PR strategy is an important first step in any public relations campaign, but it’s critical to remember that a good plan only gets you started. Next comes the hard work of developing strategies for your plan. Your PR strategy may include multiple...