Online survey technology has transformed the market research industry. By providing more agile self-service options for programming and executing studies, online surveys have enabled businesses to generate relevant, actionable data more quickly than was previously...
Public relations is all about appealing to your audience. It’s no longer just about writing press releases and making phone calls to important people; it extends into the digital sphere and includes things like content marketing, social media management, and website...
If you’re working online in a sales or marketing role, you’ll need to master the outreach email. A well-executed one can generate leads for your business and help you make professional business connections. Writing a great outreach email, however, can be challenging....
Your brand’s public image is essential to making sales, finding new customers and making your company a success. As the name denotes, public relations is rooted in relationships. How you relate to customers, partners and stakeholders is key in a good PR strategy. Here...
Public relations specialists work with many kinds of clients, in a wide variety of fields, and to be able to serve each client well they must be adaptable and often act as a jack of all trades. However, there are some foundational skills that lend themselves to being...
Everyone needs an editor. In our world of public relations, everyone is a writer and an editor at some point. Here are some tips for being a better editor, whether you are reviewing the work of a colleague or giving your own first draft one last look: Read it...
Reaching new people and attracting more consumers is best done through public relations. There are plenty of ways that brands and corporations can land great media placements in big publications and generally get great media coverage, even with a limited marketing and...
Typically, cold outreach involved emailing a journalist or site owner who you’d never connected with before. These days, it’s not so different in that people are still emailing new prospects they have never met. But, it’s easier than ever before to slowly build...
Health food stores are no longer a niche interest for a small portion of the population. The demand for healthy foods and alternative nutrition options has grown exponentially, and this is great news for any health food business owner. But the market has now been...
Client relations can be a hassle no matter the industry. It can get especially tough for PR and marketing agencies. “The customer is always right” is something that might work in retail, but for a PR representative, those words might be unpleasant to hear. In any...
Professionals inherently recognize the power of branding, but many stop short of applying it on a personal level. Whether you work in marketing, advertising or otherwise, putting yourself on the market begins with brand positioning. As with any credible brand, this...
Among the many things that stood out during an extraordinary 2020 were the businesses that took a public stance on a host of social issues. We saw organizations large and small step in to fill a leadership void with their voices and actions in response to the year’s...