Climbing the corporate ladder can be enticing for many of the benefits you get, such as a higher salary and being able to easily move around companies if you wanted to. However, as you get higher, you'll need to consider your image. Companies have been affected before...
Public relations is an art that has saved many businesses and public figures. This is thanks to PR professionals and their ability to influence their clients’ image in the media. If you happen to be a PR pro, then you should be all too familiar with this. For those...
Learning how to be successful in a public relations agency is a stressful on-the-job, sink-or-swim, immersive experience—but there’s no reason to learn all the lessons the hard way, right? We are agency pros based out of London (Shalon) and New York (Kristin). (Hi...
Whether you’re a recent public relations graduate entering the field or an experienced PR professional looking for your fifth job, it is likely that one thing is at the forefront of your mind during the job search process—a nice salary. While six-figure jobs with...
The “internship” often shown in films—the thankless, menial rite-of-passage one must endure to gain access to an industry—exists no more. It has become a rigorous, valuable full-time position during which an aspiring professional will learn crucial industry skills,...
As marketers and communicators become more exposed to different forms of media—paid, owned, earned and shared are the ones we all know—there is still one common denominator: No matter what you do to promote yourself, your brand becomes more and more recognizable as...
Public relations is among those industries that have undergone major shifts in recent years. Thanks to modern gadgets, improved connectivity, and social media, working in PR is now as fashionable as ever. That said, although many graduates, would-be journalists, and...
In my previous column, I discussed the file formats commonly used to provide photographs and other artwork to journalists. But what if you need to distribute documents—press releases, white papers, backgrounders, studies or other reports that include text and...