Preparing for the summer requires more than packing your bags and saying goodbye to your friends: It may also mean thinking about how you want people (namely future employers, partners, clients, etc.) to see you after graduation. The way that you market yourself can...
New research from PR-focused M&A advisory services firm Gould+Partners finds that U.S. PR agency profitability was 19.7 percent of net revenues (fees + markups), up from 18.2 percent a year ago, according to PR professionals responding, by invitation, to...
New research from small business recommendation engine GetApp shows that emerging technologies such as blockchain, AI, and IoT platforms may be exciting for marketers, but many businesses aren’t getting the ROI they had hoped for—at least not yet. The firm’s new...
Imagine shopping from a small online store. You’ve never heard of the brand before, but right after you make a purchase, you get a small note in your email that says: “Thank you for your purchase. We appreciate you choosing us over thousands of other brands. We...
A business’s environmental, social and governance (ESG) performance—including its extended network of suppliers, partners and distributors—increasingly affects not just its reputation, but also its operations and market position, affirms new research from business...
In the first year of their existence, almost 20 percent of small businesses fail. While this number can be discouraging to some, it also means that over 80 percent of startups succeed in their first years. If you recently started your own small business, several...
In a revitalized but increasingly skeptical marketplace, consumers are demanding that brands prioritize togetherness in what they say and do, or they will take their business elsewhere, according to a new research report from comms giant FleishmanHillard about...
New research from global law firm Morrison Foerster, in partnership with Corporate Counsel, offers an encouraging sign that companies of all sizes are focusing on ESG. Eighty-six percent of respondents report that their companies provide ESG disclosures, half of them...
Public relations may not be your first thought when introducing a new restaurant to the public, but it can be one of the most effective ways of getting people talking. If you have just launched a new restaurant and are still trying to get things off the ground,...
American workers’ priorities have shifted from pre-pandemic times, with 66 percent of employees citing employers’ positive impact as more important than before the pandemic—identical to the increase in importance of salary and compensation, according to new joint...
Does your company have a strong cybersecurity policy in place? What would happen if your company became the target of a cyberattack that resulted in a data breach? Would you recover easily with minimal damage to your customers, or would it be devastating? It only...
Customer experience quality fell for 19 percent of brands in 2022, according to new research from Forrester—the highest proportion of brands to drop in one year since the firm first started doing this survey. In addition, CX quality has fallen back to early 2020...