The lodging market has become increasingly competitive in recent years. Hotels have to compete with other similar outfits and short-term rentals and other rooming options. Your hotel must have an active marketing strategy. Here are some tips for using public relations...
New research from video-based human insight firm UserTesting looks at the role CEOs play in building a culture of customer understanding and the impact customer empathy has on driving innovation, digital transformation, financial performance, and ultimately business...
In 2020, over 3.6 billion people used social media worldwide. That number is expected to soar over 4.4 billion in just three years. Using social media to build an effective sales funnel is emerging as the go-to sales solution for companies in all industries. Here are...
While 88 percent of Gen Z consumers are loyal to five or fewer companies in total, nearly a third (31 percent) have become loyal to a new company in the past year, new research from cloud contact firm Talkdesk reveals. As their buying power grows, this presents both...
Email is a highly effective marketing strategy that marketers frequently use to leverage sales. A big part of this technique is finding ways to grow your email list. Throughout this guide, we will talk about using contests and giveaways as a tactic to help you raise...
Last month, Orpea, Europe’s second-largest nursing home, received widespread accusations of misconduct and mistreatment of elderly relatives. Following three years of investigations, French journalist Victor Castanet accused Orpea of alleged market rigging and the...
Growth hacking may be a term you’ve heard in passing at one time or another within the past few years but perhaps it didn’t quite register exactly what it meant. Unfortunately, the word ‘hacking’ seems to give a wrong impression at first, especially where the internet...
Have brands and businesses learned the right lessons from the COVID crisis? New research from intelligent forecasting software firm Prevedere suggests this is not the case. As a result of the extraordinary levels of business disruption caused by the COVID-19 pandemic,...
A digital workspace is also called a virtual workspace. It includes a set of technologies that centralize the management and delivery of applications and desktops. It lets employees work securely from any geographical location by using any device. It provides users...
With a surprising new brand mandate, a growing number of Americans are pushing back against being labeled “consumers”—and instead will reward brands that communicate with them on a personal level, according to a new survey by Boston creative communications agency CTP....
Public relations is a very important part of a company’s work to increase its brand awareness and reputation. PR professionals use many new technologies to improve their work, including social media, live video streaming, and digital marketing. The best way to improve...
New research from tech and business insights firm O’Reilly explores trends in how artificial intelligence is implemented, including the techniques, tools, and practices organizations are using, to better understand the outcomes of enterprise adoption over the past...