The consumer goods industry ranks fifth out of the 10 industries featured in the newest Brand Intimacy COVID Study, a study from marketing intimacy firm MBLM of brands based on emotional connections during the pandemic. Amid increased demand and sales that are on the...
ESG is quickly becoming a critical corporate mandate; this new research from International Data Corporation (IDC) shows that environmental, social, and governance issues have become a CEO-level topic for organizations worldwide. In a recent global survey, nearly three...
According to new research, a large majority of respondents (83 percent) said that they would browse or buy products in messaging conversations. A further 77 percent of consumers noted that they are more likely to make a purchase if they could browse or get answers...
Purpose has become a critical metric in brand success, and leading brands and businesses are not only figuring out how to incorporate purpose into their overall strategy, but also to clearly communicate those intentions to their audiences. But many are having a hard...
Your business brand plays a significant role in how you will market. Having the right strategies will play a key role in building a thriving brand. With competition everywhere, you want your company to stand out and be known. Finding the right customers for your...
Gen Z has historically been the most vocal about the health of the planet. Fully three-quarters of Gen Z consumers say that sustainability is more important to them than a brand name when making purchase decisions—and as sustainability and climate change dominate the...
Today’s consumers want more engagement from the brands and businesses they shop with, and many have expressed interest in texting with those companies. And despite the “Main Street” type of relationship they may have with local businesses, consumers are making the...
It can be a challenge to get new customers into your store to purchase your products. It can be even more difficult to get them coming back and constructing that loyalty with them. Listening to them, fixing the issues that they have, and letting them know that you...
To examine precisely where brands and consumers are at today in terms of their digital maturity and expectations for delivering digital experience (DX), new research from DX platform provider Optimizely reveals that despite brands’ progress and desire to deliver...
Comms giant Edelman recently announced the findings of its fifth annual Edelman Trust Barometer Special Report: Institutional Investors, which identifies pivotal issues shaping global investment criteria and outlines how companies can build trust with the investment...
The COVID-19 pandemic has created space for women to reprioritize their energy and resources, including re-evaluating what matters most when it comes to retail, according to a new exclusive national study from Meredith Corporation and The Harris Poll. "Women are using...
Most companies now have a customer experience strategy that leans heavily on digital interactions, such as online customer support, social media interactions, and digital advertising. There are many advantages to this approach. For starters, digital customer...