It can be easy to lose sight of what truly is the cornerstone of business success in today's fast-paced society—building a reciprocal and mutually beneficial business relationship. Unfortunately, for those just starting out in business, it often is not high on their...
There are so many aspects of business that help it run smoothly, and many of them function independently from one another. But there are also many departments that work best when they work together. Two such departments are the PR and sales teams. When these two teams...
Podcasting could have more momentum right now than any other media format—and the opportunities for brand marketers is booming as well. New research from ad effectiveness improvement firm NCSolutions (NCS) affirms that podcasts are going mainstream—and consumers who...
As consumers leap from brand to brand in these times where trust is hard-earned, a new study from marketing solutions firm Vericastoffers new insights into this increasingly fickle behavior—revealing that consumers are ever-cautious and price sensitive, and are...
The climate crisis has never been a bigger issue than it is today, as everyone from politicians to school children are taking notice. As the environment is at the forefront of many people’s mind, its cultural capital is extended to influence people’s purchasing...
New research from video platform for businesses Vidyard reveals how sales professionals are using video throughout the sales process and its impact on sales team productivity and results. The firm’s new State of Virtual Selling Report found that more than 70 percent...
Employee engagement plays a crucial role in the success of an organization. Employers need to create an environment where employees can thrive both professionally and in their personal lives. A favorable environment will keep them motivated to work diligently and add...
Although the marketer/consumer gap is narrowing, there is a continued disconnect in perceptions and expectations between the two groups, as well as a misalignment across key CX dimensions. For consumers, the most important element is consistency of experience. Lack of...
There are many ways that travel companies gain your attention. You may have seen a commercial for travel and it made you start thinking more about taking that trip. Or maybe a specific destination or location keeps popping up on your television or email, and you are...
In an unstable year fraught with health and financial fragility, consumers chose to recognize brands with established loyalty bona fides rather than acknowledge new brands, according to the 2021 Loyalty Leaders List, an annual report from customer loyalty and...
It’s hard to argue against the notion that we’re living in a broken world in 2021—and for brands and businesses that are wondering who bears the onus of fixing it, you need look no further than new research from comms leaders at WE Communications, which exposes...
Tis the season, and the pressure is on! Although the holiday sales season is highlighted by retailers as the biggest revenue driver of the year, 50 percent of marketers say they don’t feel prepared and Black Friday, which is just 10 weeks away—and that pressure is...