Are brands today all work and no play? Modern (largely unexcited) consumers seem to think so. In fact, just a small segment (14 percent) of customers expects to be wowed by brands these days, according to new research from consumer-focused business software firm...
The algorithm-driven, video-based app TikTok—where users can create, edit, and share their own videos—has skyrocketed in popularity over the last year, largely due to the pandemic. Users can follow other people to get a curated feed with content they’ll enjoy, or they...
As lots of recent research shows, there’s a significant gap between consumer expectations and the experiences brands are actually offering, and only personalized experiences can provide the bridge. But how can brands build it? Offering personalized digital...
The public relations sector is changing daily. Technology is one of the most powerful forces at work in this transformation. Technology is accelerating change at a breakneck pace, requiring public relations professionals worldwide to scurry to keep up with the latest...
The PR practitioner’s role has been evolving for some time, ushered in by digital and social media saturation and other integration efforts, and that evolution has been heightened during the COVID age. So when defining the “best” structure of a communication function,...
How have consumers’ shopping habits changed since the racial reawakening that began in the United States last summer? New research from Groupon and the National Black Chamber of Commerce, in recognition of August’s National Black Business Month, finds that consumers...
Working in PR has plenty of perks. You get to rub elbows with high-profile people, attend premiers and possibly travel around the world. But as with many corporate positions, you might reach a point where you want to branch off on your own. If you’ve been dreaming of...
As the pandemic shifts again with new threats to business and consumer industries, customer and employee experience firm Medallia has released The Future of Retail Consumer Behavior, a new report examining the changes in retail consumer behavior over the last year,...
With such a huge amount of competition out there, if you find yourself in a situation in which you need to promote a business, you need to make sure that you have a clear strategy in place that allows you to stand out from the crowd. With this in mind, here are a few...
Modern content is an increasingly visual medium, especially if that content is online, and that trend goes hand in hand with expectations of real-user authenticity—which challenges brand marketers to incorporate both components or risk losing visitors and potential...
It’s a transitional time for brand marketing as trust issues, digital reliance and transactional communications continue to warp the communications landscape. This new research from cross-device digital identity resolution firm Tapad evaluates the current state of...
For today’s brands and businesses, being mission focused is mission critical, and many companies are accepting the challenge of aligning mission with values—but plenty of organizations are still struggling with meeting that goal (or even defining it). New research...