From websites to wearables, today's companies are collecting richer data on their users than ever before—and promising to deliver more convenient, personalized, and cost-effective experiences in return. But many consumers are skeptical, according to a survey by The...
When choosing a bank to open a personal account you always seem to hear the same things around low fees, dedicated customer service, savings opportunity, what other services they offer, etc. You can essentially walk into any major bank in every region of the U.S. or...
Technology is undoubtedly something that each of us uses in our everyday lives, both personally and professionally. With the world brought to a halt over the last year, many have turned to the online world to keep things ticking over and keep their businesses moving...
Remember when COVID first forced people to stay home and businesses to shut down? At the time, most of us thought how the next few weeks were going to be awfully inconvenient. Little did we know that nearly a full year later, the pandemic would not only persist but...
Businesses must up their game in 2021 to satisfy “digitally impatient” consumers, asserts new research fromenterprise-grade assessment platform Questionmark. The firm is calling on employers to ensure that their staff have the skills to create a first-class digital...
It’s been a glaring problem in the PR industry for some time now—women make up a significant majority of personnel in PR, but leadership positions and opportunities for advancement are decidedly hard to come by. A newly published book, PR Women with Influence:...
In today's increasingly competitive market, ensuring your business stands out in the crowd is vitally important to its success. You might think the best possible scenario would be to have no competitors at all, but the truth is competition can be healthy for your...
Did you listen to a podcast this week? If you live in North America, there’s about a 20 percent chance you did. Millions more Americans listened to podcasts in 2020 than in 2019, and it’s expected that millions more will listen in 2021. Findings from a survey...
With misinformation and distrust so prevalent in society today, the credibility and authenticity that’s naturally built into user-generated content (USG) has become a key component of many brands’ content strategy. The allure of high engagement and conversion rates...
Dealing with the COVID crisis and other societal challenges has posed challenges for brands and businesses for which no clear resolutions have emerged, but new research from technology and business solution provider NTT points the C-suite to technology for help. The...
Running a small business can be challenging, particularly if you're trying to help the business to grow. Many small business owners make the mistake of assuming that growth strategies used by larger companies can't be applied to them, but this simply isn't the case....
As we have reported, consumer behavior and opinions have undergone significant shifts in the COVID age. In response, a majority of brands are rethinking superior customer experience and accelerating their technology development and deployment plans to meet the needs...