As the curtains fell on another successful Cannes Lions International Festival of Creativity, the global advertising and marketing community left the French Riviera with a wealth of inspiration and insights. While many noteworthy themes and trends were discussed...
Did you know that 68 percent of consumers follow brands on social media? Imagine all those people scrolling through their feeds, looking for brands they can trust and connect with. But if your brand is already out there and hasn't built that trust and authenticity...
The pressure for communicators to deliver results continues to rise. In a recent journalist and communicator survey commissioned by my agency, MediaSource, 60 percent of communicators surveyed said that reporting the right metrics in a meaningful way to leadership is...
In the growing realm of food and beverage, differentiation is the spice that keeps brands from getting lost in the pantry. Consumers today are bombarded with choices. They see everything from household staples to artisanal delights. In such a competitive arena, a...
Globally, business practices differ, and China is no exception. The nation's economy has grown significantly in recent years, and it is now a prominent player in the world market. Therefore, for professionals and companies doing business in China, it is crucial to...
Plagiarism poses significant ethical and professional challenges for journalists and public relations professionals alike. Beyond mere academic misconduct, it threatens the credibility and integrity of their work. For PR professionals, the risks extend to representing...
In the bustling world of B2B marketing for PR agencies, cutting through the noise often resembles an uphill battle. Facts and figures are plentiful, yet engagement frequently remains elusive. The secret weapon here is storytelling. However, not just any story will do....
Selling SaaS products can be tricky, especially in a B2B space with multiple decision-makers. For example, marketing automation software will have marketing executives as end-users. However, the marketing head usually chooses the right tool based on budget,...
Bulldog Reporter is proud to announce the 2024 Bulldog PR Awards winners, celebrating outstanding achievements in the PR and communications industry over the past year. Esteemed as the only PR awards program judged exclusively by journalists, the Bulldog PR Awards...
Today’s online media consumers are bombarded with information every minute of their lives, so it’s no wonder they’ve learned to filter out the things that don’t interest them. Most internet users simply scroll past text and generic images, but they will stop for a...
In the logistics industry, standing out can feel like an uphill battle. With so many companies vying for attention, how do you ensure your brand is the one that customers remember and trust? It's a constant challenge to keep your audience engaged, informed, and...
In the marketing world, nothing matters more than content. That’s why it’s known as the king of the landscape. A marketing campaign’s success is generally associated with its content. The more engaging and influential the content, the better. In fact, powerful and...