2023 has been one of those “best of times, worst of times” periods for PR. The arrival of generative AI has taken productivity to a new level for many, reinventing the role as one that engages in more high-level media relations and campaign focus, and less tedious...
During Ragan’s Communications Week conference last week, leaders from global PR and communication network IPREX offered a State of Global Marketing and Communications panel that examined trends and issues that PR and comms pros are facing around the world. Here’s a...
How many times have you had to come to the rescue when your mom couldn’t get online with her iPad, or dad couldn’t figure out why his Roku wouldn’t connect to the internet? It’s pretty common that older people aren’t as savvy with technology as those who are younger,...
While there may be many differences between B2B and B2C companies, there is one thing they most definitely have in common; a good customer experience can mean repeat customers. In fact, 80 percent of B2B customers expect the same level of experience as a B2C customer...
Businesses are fighting many battles right now—the urgency of implementing digital transformation keeps escalating as generative AI’s promises of uber-productivity and operational streamlining wait in the wings for many, while more adaptive competitors move forward in...
Although the fall weather cooled things down for us, Bulldog’s traffic stayed red hot in October, another record-breaking month for us—and that’s thanks to you, of course. But some important news stories grabbed a lot of interest, including posts about critical topics...
We’ve all seen them and done the double-take. From mascara-clad eyelashes on the London underground and lipstick smudges across the streets of Paris, to giant handbags bouncing across Tower Bridge; 2023 has certainly been a year for computer-generated imagery (CGI)...
Happy Communications Week! The high-profile comms event is in full swing in the heart of Texas, and one of many highlights so far has been the gathering’s signature event, the Future of Communications Conference, where a new industry survey was unveiled in which CEOs...
We as a culture love giving (and receiving!) gifts during the holidays, and as experienced gift-getters, we usually have a sense of what type of present awaits under that wrapping paper based on who gave it to us. This one from grandma? Probably a sweater. From crazy...
As technology firmly commands business strategy, with the mighty AI out in front, achieving a successful digital transformation is now paramount as companies can’t risk falling behind the curve in a still-rocky economic landscape. Business leaders are well aware of...
Picture this: You walk into a grocery store and head straight for the cookie aisle (the best in the store, of course). You arrive at the chocolate chip cookies with dozens of options pleading to hitch a ride in your cart to the checkout line. Which one do you end up...
Everybody knows the risks of reckless AI deployment by now, and that brands and businesses around the world are significantly challenged to use it responsibly, but feel they have no recourse but to move forward anyway in fear of getting left behind as the tech...