Video is an integral part of the buying journey for consumers in the digital world. In fact, 50 percent of people on the internet watch videos and product demos before purchasing anything. That’s right. What once was the latest marketing trend has now become a...
New research from market intelligence and advisory services firm IDC reveals some dramatic shifts occurring in how different generational cohorts earn income, spend their money, and leverage technology to do both—and how stark differences between Gen Z/younger...
The landscape of eCommerce business is vast, dynamic and highly evolving. The eCommerce business market was expected to hit US$16.6 trillion in 2022, as per IMARC. The projection is for US$70.9 trillion, which can grow at a compound annual growth rate (CAGR) of 27.43...
As TikTok continues its ascent to the social media throne, brands and businesses need to take note of the platform’s huge potential as a bottom-line booster. Small businesses particularly have reported strong return on investment: new research from software reviews...
2023 is here, and with the new year comes a renewed opportunity for growth and change across industries. For the public relations industry—one that is constantly evolving to meet the demands of current events, technology, trends and best practices—this year presents...
Attitudes towards AI in the workplace are warming up: almost two-thirds of workers in a new survey from intelligent integration and enterprise automation firm SnapLogic report that they like the idea of using AI in their role, either currently or in the future—if they...
As consumers and businesses alike become more interested in the metaverse as a creator economy and tool to enhance day-to-day tasks, new research from Accenture, released at the Consumer Electronics Show in Las Vegas last week, predicts that the immersive network is...
The financial services sector is preparing for a rocky 2023 as recession anxieties and geopolitical tensions cloud the global economic horizon. How will industry leaders wield their data and advanced analytics to weather the storm? Industry experts at data...
The impact of the COVID crisis continues to shake up the business world, and new research from global consulting firm AlixPartners shows that CEOs are aware their companies need to adapt to today’s constantly disrupted business environment—and are worried about doing...
We interviewed ChatGPT about public relations and, while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR)...
Comms pros are aware that today’s consumers expect brands and businesses to take a stand on divisive issues, be community minded, and become active participants in helping to solve societal problems. A new research report from tech and business solution provider NTT...
Many companies have started realizing as of late they have been missing some key information regarding their target audience to be able to meet their needs more effectively, or to even market to them. There are various reasons why companies have a lack of data on...