The vast majority of U.S. employees want greater moral leadership from their managers and CEOs—but that demand outpaces supply. A new study from The HOW Institute for Society reveals that 88 percent of employees believe the need for moral leadership is more urgent now...
Intelligent automation (IA) is applying digital technology to streamline business processes. It can automate repetitive tasks, eliminate human error, and speed decision-making. More specifically, IA is the application of advanced technologies, including artificial...
Sustainability is no longer one of those nice-to-have features that can make your brand stand out in the crowd. Today, sustainability represents one of the core values that more and more conscious shoppers look for when purchasing a product or service—from food to...
It feels like we are entering the winter of discontent again—whether it’s rail workers, nurses, teachers and driving examiners, it would seem everyone is taking strike action as they call for pay rises in line with inflation. Even ambulance workers are to hold their...
Competition for talent, return to office and hybrid work issues continue to test brands and businesses, but their biggest employee experience (EX) challenge is measuring the business and financial impact of EX improvements, according to new research from EX...
New research from creative transformation firm WPP explores LGBTQ+ marketing and its future, providing brands, advertisers, marketing communicators and others in the industry with actionable data and insights to help build a more inclusive future. The new study,...
As we approach the busiest season of the year, online business formation and startup services firm Incfile asked small business owners from cities, suburbs, and rural areas for details on how they're getting prepared and looked closely at how holiday planning,...
You know that public relations firms are incredibly rewarding, challenging, and demanding roles. The pressure to come up with new ideas and keep coming back with something new is exhausting. Even the most seasoned PR professionals get stuck in ruts frequently. So,...
Almost half of consumers (47 percent) in a new survey report have stopped doing business with a company after losing trust in that company's digital security—and if companies do not manage digital trust, 84 percent of their customers would consider switching, with 57...
Brand affinity refers to the solid emotional connection that customers have with your brand. This often depends on factors like your brand message, quality of service or products, and the intentionality you show towards making sure your customers are satisfied....
New research from global law firm Perkins Coie exploring extended reality (XR) and NextGen technology, which encompasses technological advancements like Web3 and the metaverse, shows that immersive technology has reached a critical point. The findings of the firm’s...
Following the pandemic-fueled disruption of 2021, retail brands made a strong showing this year for establishing emotional connections with consumers—the industry ranked third overall, behind technology & telecom, and media & entertainment, in the latest Brand...