Nearly two-thirds of consumers polled in a new survey are less confident in the economy than a year ago, and 76 percent of them are spending less money. The new research from customer engagement firm Verint reveals how retail marketers can boost their chances of...
Covid-19 changed life as we know it. It has undoubtedly taken a toll on everyone’s mental health. According to a report by WHO, there is a 25 percent increase in the prevalence of anxiety and depression. A stressful situation, in the form of work or personal life,...
New research from data-driven business advocacy group People Intelligence Alliance uncovers that what it calls the People Impact Gap—which stands between available people data and frontline decision-making—is costing corporate America $1.8 trillion annually. “The cost...
Many factors go into a company’s reputation, but like trust, what takes ages to build up can be brought down instantly. One of those instances is a cyberattack. While being a victim of a crime isn’t inherently going to cause a drop in customer loyalty, your approach...
Brands and businesses that adopt and embed ESG (environmental, social and governance) factors into their strategy are more likely to create value and accelerate growth, while minimizing their legal and regulatory risks, according to a new report from global law firm...
From higher rankings to increasing your online reputation and brand visibility, Google reviews can boost your business completely for free. However, the term ‘get more Google reviews’ receives approximately 14,000 annual global searches, suggesting business owners and...
In today’s world, a good PR story is certainly more effective than an impressive ad. Marketers should essentially learn how to do PR for a business in an extremely dynamic and tech-driven world. PR has come a long way and has evolved tremendously in the past decade or...
Negative workplace cultures impact mental health and lead to two and a half times less productivity per year than positive work environments, and new research from digital and in-person total wellbeing solutions firm LifeWorks, a subsidiary of TELUS Health, reveals...
While Americans have largely put COVID in the rearview mirror, new challenges affecting our lives on many different levels continuously emerge, and on a daily basis we are bombarded with—let’s just say it—bad news all around, from new health threats to economic...
Even though the COVID crisis is now under control, senior executives face renewed pressure to innovate even after their organizations had adapted successfully to pandemic threats, reveals new research from professional services firm GHD's digital arm GHD Digital. The...
The pandemic unleashed an acceleration of e-commerce and digital shopping that has changed shopper’s expectations of the shopping experience in physical stores. There’s now an expectation that shopping technologies can, and should, offer a more efficient and...
New research from digital global community ISACA shows significant gaps between what enterprises are doing now and what they should be doing to establish leadership and earn customer trust in the future digital ecosystem in the race toward digital transformation. The...