In 2009 I was planning a tourism trip for a client. We wanted to identify a group of travel bloggers who were interested in learning more about Rwanda and turned to Twitter to find them. I distinctly remember receiving a message from one blogger who touted her one...

When marketing a product or service, the good word of an influential person can make all the difference. That’s why every business can benefit from brand ambassadors—third-party individuals who represent and promote your company or your products or services.  When it...

So, you’ve finished development on your new mobile app. Congratulations! Now you need to find a way to market it. You have lots of options. You could set up billboards, post on social media, or use a hosted VoIP to contact customers. Yet with 3.4 million apps on the...

Influencer marketing is integral to any brand’s PR strategy as it allows you to reach a vast audience through trusted social media personalities. Influencers have the power to direct consumer behavior, enhance brand visibility, and create authentic connections with...

Influencer marketing has emerged as a viable means of getting your business in front of potential customers. In fact, as of 2023, the worldwide market is estimated to be worth $21.1 billion. Because of influencers’ potential to reach millions, you should also leverage...

Like fashion, travel and other highly visual marketing sectors, the beauty industry relies on imagery to compel purchases, and the power of influencer marketing fits right into that pocket. In fact, new research from creator-guided shopping platform LTK affirms that...

Despite the importance, attention and commitments of businesses, DEI remains a visible problem in virtually every industry, and influencer marketing is no exception. New research from MSL U.S. puts a spotlight on the problem by identifying critical moments, milestones...

In recent years, marketing has shifted dramatically. Who would have thought ten years ago, for example, that to buy .io domain would be classed as marketing? Today it’s a solution that more and more tech companies are investing in. But one of the biggest changes in...

Influencer marketing has been shown to deliver strong results for brands and businesses in industries where influencers have the most direct-to-consumer power, but many of these campaigns still often fail to move the needle. New research from end-to-end creator...

With 75 percent of CMOs under pressure to “do more with less,” cutting costs are top-of-mind for PR and marketing pros. Influencer marketing is a proven marketing strategy, but expensive paid partnerships aren’t the only way to build brand awareness—and many...

As the lines between genuine recommendation and sly promotion blur, the world of influencer marketing finds itself in a swirling vortex of ethical debates.  From meticulously curated feeds of picture-perfect lifestyles to sponsored content masked as authentic reviews,...