Due to the global pandemic, the latest edition of the Olympic Games was largely virtual, which gave social media channels and digital formats a crucial role in helping people tune in to the games and following the event. This will also make the 2020 Tokyo Olympic...
If you build it, they will come. A succinct yet powerful statement that’s been prominently referenced for nearly four decades, since we all heard the hauntingly inspiring whispers in 1989’s “Field of Dreams.” But unlike a magical baseball diamond in Iowa where the...
With close to 4 billion monthly active users, social media is a goldmine of marketing opportunities. But to reap the fruit of your social media marketing efforts, you must know and leverage the types of content that perform best on social media. 4 categories of...
Social media marketing can raise the popularity of a brand significantly. It is important to utilize the power of social media to a brand’s fullest advantage. Some businesses have done remarkably well in growing customer awareness and translating that to leads. At...
Social signals are the collective shares, likes, and social media engagement on your website. Google’s official word is that social signals are not a part of their algorithm, but there's no denying that most top-ranking websites have strong social signals. This guide...
In any public relations and marketing program, when companies are looking at their social media metrics there are two very important terms they should be looking at—their impressions and their reach. Impressions is the total number of times a user on that platform has...
Buoyed by accounts of trustworthy follower relationships and high return on investment, PR and marketing pros are increasingly turning to influencer marketing for their brands and clients, but many are operating purely on trust in the industry’s reliability without...
Many businesses use social media as their primary marketing channel. Today, it's a given that your ideal consumer is somewhere on social media, waiting for you to find them. You want to reach out to this audience, engage with them, and persuade them to buy or test...
A successful social media campaign requires more than just whipping up posts daily. Even with increased social media awareness, 47 percent of marketers find it hard to develop successful social marketing strategies. Why? That’s probably because of a lack of...
Influencer marketing notched up its own marketing influence during the COVID crisis, as consumers found the reliability of influencers to be more trustworthy than the brand marketing they encountered. New research from micro-influencer marketing platform SocialPubli...
With the industry of influencer marketing at the same time booming incessantly and facing new challenges of overhype and fraud, it’s no wonder that PR and marketers are scratching their heads about how much they should be paying, under what circumstances, the return...
The majority of small and startup businesses do not have sufficient budgets allocated for above-the-line advertising, such as using TV, obtaining celebrity endorsements or using print media. Using influencer marketing as an alternative to social media advertising is...