Generation Z has been shown to do things a bit differently than its predecessors when it comes to engaging with brands and entrusting influencers. New research from global consulting firm OC&C Strategy Consultants now reveals this group has much higher...
Influencer marketing is a big hit right now. It’s a result of the social media revolution that gave people the option to turn themselves into a brand. For a business, using influencer marketing is a powerful way to advertise. Why? Basically, influencers recommend (or...
No matter what type or size business you are operating, there are two buzzwords which keep coming up time and again when devising a product marketing strategy. Those words would be “influencer” and “social.” Since it seems like the entire world has gone social, why...
As we move head first into 2019, and as PR and comms tactical effectiveness ebbs and flows, some newish practices have undoubtably proven their value and staying power. Previously thought to be a fleeting fad, influencer marketing has stabilized to become a common...
A majority of brand marketers are stuck in a “tactical trap” with influencer marketing (IM), according to a new report from influencer relationship management platform Traackr, and Altimeter principal analyst Brian Solis. The latest State of Influence 2.0 report...
For Millennials and Gen Z-ers alike, building and maintaining a personal “brand” reputation on social media has undoubtedly become a daily priority none of us saw coming. With the evolution of new social platforms and enhanced functionality features constantly on the...
With an interlocking combination of PR, marketing and advertising components, social media influencers have become a cornerstone of communicators’ digital strategy. New research from brand content marketplace IZEA Worldwide takes a close look at the impact and...
New research from micro-influencer marketing platform SocialPubli.com examines how micro-influencer campaigns perform in comparison to their counterparts across social media networks to gain a better understanding of what works—and what doesn’t—when partnering with...
Local media has been shown to generate more trust in the current political and social landscape, but similar to global media outlets, local journalism has been significantly disrupted by the advent of new digital technologies and behaviors—and nearly 60 percent of...
Influencers have gained massive power online over the last few years and, as PR pros know, have even become a new industry standard of successful marketing—but as we know all too well, where there’s power, there can be unscrupulous exploitation. And if there’s truth...
If you’re a blogger or social influencer, chances are you’ve planned to work with brands at some point in your career—working with brands you love isn’t just a way to earn a living. It can also help you build your audience, share useful products and content with your...