On the heels of a massive e-commerce performance on Black Friday—a traditional in-store shopping holiday—it’s time for retail PR and marketing to home in on the e-consumer with more focus on shopping habits and patterns for strategic insights. New research from...
![PR Measurement Pays [Webinar Recap]](https://www.agilitypr.com/wp-content/uploads/2017/11/illustration-colleagues-assessing-charts-on-screen-768x289.jpg)
On November 29, 2017, Bulldog Reporter presented a webinar by Katie Paine titled PR Measurement Pays: Connecting Media Coverage to Business Objectives. Here is a recap of what the Measurement Queen had to teach us. Go to a public relations conference anywhere in the...
No matter what industry you're in, the standardization of measurement is crucial. A lack of measurement standardization can lead to disasters, including in some of the world's most high-tech industries: think of the metric mistake that botched the Mars meteorology...
Press releases may sound old fashioned, but they still have a place in today’s high-tech news world. Even though we can get our news 24/7 through nearly any medium we like—television, radio, internet—there’s still a place for the press release in your marketing and...
Notable journalist and media industry moves: The Wall Street Journal: health columnist Laura Landro, energy reporter Rebecca Smith, global economics editor Neil King, real estate reporter Candace Jackson, labor reporter Melanie Trottman, and Justice Department...
Much has been made in the past year regarding the fluctuations in Twitter’s stock price. Rumours have swirled about a possible acquisition, and estimates of a potential price tag have varied widely. Most analysts seem to agree, however, that this rampant speculation...
Tuesday saw the release of the final chapter of the Nathan Drake saga in Uncharted 4: A Thief’s End. This time our story finds him retired and living in New Orleans with journalist Elena Fisher, three years after the events of Uncharted 3. All is calm until his...
Don’t produce an album for 5 years. Shroud your website. Delete your social media accounts. Go viral through traditional mail. Don’t try this at home. Unless you’re the remarkably off-beat experimental rock band Radiohead. Then do whatever you want. Leave it to...
Last week I wrote a blog post about how French’s ketchup was taking Canada by storm because of one Facebook post, and how other social media channels and traditional media outlets have further amplified the story. Well, Ontario provincial politician and New Democrat...
New research reveals the increasing influence of word of mouth as the primary driver of sales for B2B tech companies and the evolving dynamics of B2B tech buyers’ influence over each other. A recently released survey from technology communications agency Blanc &...
If you’re following the lead-up to this coming Canadian federal election, then you know that polls either have the Conservatives and Liberals neck-and-neck, or the Liberals beginning to pull away. Several media outlets are also starting to back their favoured...
In the wake of this week’s shocking revelation regarding the autopsy of former Steelers linebacker Adrian Robinson—which showed that a degenerative brain condition, the probable result of concussions suffered as a player, may have led him to commit suicide at the age...