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What’s in a name? Daesh and the branding of terror

What’s in a name? Daesh and the branding of terror

Sticks and stones may break bones, but names can never hurt — or can they? For the world’s first marketing-conscious terror organization, names appear to matter very much. Initially branded in 2004 as “al Qaeda in Iraq” (AQI), the group has been known in the past...

Skittles and Trump: The fallout of unintended marketing

Skittles and Trump: The fallout of unintended marketing

Donald Trump has a son named Donald Trump Jr. And on September 19, at 4:41 p.m., Junior let rip with a tweet comparing Syrian refugees to poisonous Skittles. This image says it all. Let's end the politically correct agenda that doesn't put America first. #trump2016...

The Northern Red Carpet: The stars and buzz of TIFF 2016

The Northern Red Carpet: The stars and buzz of TIFF 2016

Ten days, 400 films, and endless yards of red carpet later, the 2016 Toronto International Film Festival (TIFF) is a wrap. The crew here at MediaMiser used our patented software to track tweets for the entire festival — that's over 200,000 tweets from opening day to...

Netflix original shows generate buzz online

Netflix original shows generate buzz online

Netflix spent more than $6 billion on original content last year, when it produced more of this type of content than HBO. That's a lot of content. All this entertainment goodness has attracted the attention of online news sources of all stripes, especially...