Spoiler Alert On this week’s episode of Amazing Race Canada, contestants flew from Santiago, Chile to Buenos Aires, Argentina. The show saw a 10.5-per-cent increase in social media activity compared to last week’s episode. In last week’s post, we speculated the...
Facebook is a phenomenon that started on the campuses of elite universities. As it grew, from dorm to dorm, city to city, and eventually country to country, an evolution took place. The social media platform was no longer a trend but an accepted tool for...
Every summer is chock full of blockbuster movies, and perhaps the best one this year is flying a bit under a public radar dominated by action hits like Jurassic World and Ant-Man. But since its release last month, the comedy SPY has been cleaning up on Twitter based...
Social media has quickly emerged as a powerful platform for journalists gathering news, but traditional media continues to reign supreme as the most trusted news source, according to a new Ogilvy PR survey of over 115 reporters, editors and producers. The study...
Last week’s premiere for season 3 of the Amazing Race Canada was extremely successful, after being up 11.5 per cent in social engagement compared to last year’s premiere. But Episode 2, unfortunately is a different story: engagement for the No. 2 installment this...
When you’re first starting your content marketing efforts, finding a topic that resonates with your audience might be tough, and the wrong topic, coupled with weak or misplaced reach, almost always makes for low engagement. Luckily, if you use social media...
Study indicates most local news startups make less than $50K per year If you read this article back in 2011 — headlined “How Entrepreneurial Journalism Will Change Our World” — you’d be forgiven if you assumed that by now, in 2015, the journalism world might have...
Those seemingly inconsequential hashtags are crucial to gaining more exposure for your brand. Not so many years ago, many people probably paid little attention to that pound sign on the computer keyboard. You know, the one that looks like this: #. Then along came...
As consumers embrace and experiment with a host of new ways of watching TV content, a new GfK MRI report has identified six new TV viewing audience groups and how they combine emerging and traditional options for TV use. TV Share of Clock—the first of four studies in...
The Pan Am Games: social weighs in It’s been a rough road for the Pan Am Games and they’ve yet to begin. During its six years of preparation, the event has been plagued by public condemnation over the expenses execs charged to taxpayers, their $7 million in bonuses,...
Already the Amazing Race Canada seems to be a hit, as early analysis shows an 11.5 per cent increase in show engagement on Twitter from last year’s premiere. There is no doubt the Amazing Race Canada brand is growing, and to reinforce that brand the show has changed...
Periscope is a live, unfiltered video streaming application that allows users to discover the world through someone else’s eyes. In March, Twitter acquired Periscope. On its first day on the job, Periscope showed us footage of a dreadful explosion that took place in...