Politicians of all stripes and affiliations know just how important it is to get their campaign off on the right foot. Naturally a huge part of that is initially announcing your campaign, along with getting traction on that announcement both in traditional and social...
BNN’s The Disruptors: Disrupting the traditional media tour with social savvy
Now that The Disruptors’ maiden episode is out of the way, BNN’s latest business show on disruptive companies and technology can now concentrate on building its following. Before last week’s premiere, co-hosts Bruce Croxon and Amber Kanwar did the traditional media...
New BNN show The Disruptors gets positive reaction on Twitter
Last night was the premiere of BNN’s show The Disruptors, co-hosted by entrepreneur, investor, and former Dragon’s Den cast member Bruce Croxon and financial reporter Amber Kanwar. The Disruptors looks at current and upcoming technologies that can potentially be the...
How media savvy doctors took the Toronto Star to task on HPV vaccine Gardasil
Newspapers are an important element to a healthy and free society — they’re the vanguards of truth, and credibility is at the heart of that truth. When newspapers make mistakes in regards to facts, they can have far reaching consequences to society by providing...
Google doesn’t just dominate the Internet — it dominated April Fools’ Day, too
Ah, April Fools’ Day. The one day of the year companies can promote completely fake information and not be blasted off the face of the Internet. It’s a can’t-miss recipe for entertainment. And though some April Fools pranks may fall flat, many strike just the right...
SXSW: No one is immune to bad press
Having celebrated its 29th year this past week, South by Southwest proved again why it’s perhaps the world’s foremost multi-disciplinary festival, where the 2,200 musical acts accounted for only part of the action over the 10 days of its frantic annual existence. And,...
Has PR gone MIA? Majority of reporters unhappy with quality of comms outreach
According to a recent survey, an overwhelming number of journalists and media professionals are unhappy with how they are approached by corporate communications, resulting in working longer hours and increased frustration. The survey, conducted by content distribution...
PR issues: Clients should be graded, too
Successful public relations campaigns are a two-way street—for the public relations firm to deliver results, the client must invest adequate time and resources, provide information about their business activities, and make themselves available for content reviews or...
Report: Local TV news dominates U.S. media landscape
It’s a good time to be a local TV producer or reporter, according to a recent report on the state of local news in various cities across the United States. Interest in local-level and neighbourhood-level news trumped that of national and international fare in all...
Twitter gives us its best March Madness bracket predictions
When the calendar turns to March, thoughts turn to spring (at least for those of us north of the Equator - I’m not sure what Australians think about), St. Paddy’s Day, and even chocolate eggs. And for some of us, our thoughts also turn to college basketball. Every...
Apple Watch or iWatch? How brand confusion can stick around
This afternoon, Apple will announce the final details for its first major new product category since the iPad. Within the month the much-anticipated Apple Watch will hit stores and, depending on who you ask, it could either be Apple's next big success -- or biggest...
Innovative PR: Vaughn may have Unfinished Business with iStock
UPDATE: Unfinished Business is Vince Vaughn's lowest grossing opening release at $4,800,000. It was shown in 2,777 theatres. On March 2, media outlets across the net showcased satirical stock images featuring Vince Vaughn and the cast of his latest movie, Unfinished...









