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GOP presidential nomination: Cruz vs. Rubio edition

GOP presidential nomination: Cruz vs. Rubio edition

Politicians of all stripes and affiliations know just how important it is to get their campaign off on the right foot. Naturally a huge part of that is initially announcing your campaign, along with getting traction on that announcement both in traditional and social...

SXSW: No one is immune to bad press

SXSW: No one is immune to bad press

Having celebrated its 29th year this past week, South by Southwest proved again why it’s perhaps the world’s foremost multi-disciplinary festival, where the 2,200 musical acts accounted for only part of the action over the 10 days of its frantic annual existence. And,...

PR issues: Clients should be graded, too

PR issues: Clients should be graded, too

Successful public relations campaigns are a two-way street—for the public relations firm to deliver results, the client must invest adequate time and resources, provide information about their business activities, and make themselves available for content reviews or...

Report: Local TV news dominates U.S. media landscape

It’s a good time to be a local TV producer or reporter, according to a recent report on the state of local news in various cities across the United States. Interest in local-level and neighbourhood-level news trumped that of national and international fare in all...

Apple Watch or iWatch? How brand confusion can stick around

This afternoon, Apple will announce the final details for its first major new product category since the iPad. Within the month the much-anticipated Apple Watch will hit stores and, depending on who you ask, it could either be Apple's next big success -- or biggest...