When you’re first starting your content marketing efforts, finding a topic that resonates with your audience might be tough, and the wrong topic, coupled with weak or misplaced reach, almost always makes for low engagement. Luckily, if you use social media...
Study indicates most local news startups make less than $50K per year If you read this article back in 2011 — headlined “How Entrepreneurial Journalism Will Change Our World” — you’d be forgiven if you assumed that by now, in 2015, the journalism world might have...
As consumers embrace and experiment with a host of new ways of watching TV content, a new GfK MRI report has identified six new TV viewing audience groups and how they combine emerging and traditional options for TV use. TV Share of Clock—the first of four studies in...
The Pan Am Games: social weighs in It’s been a rough road for the Pan Am Games and they’ve yet to begin. During its six years of preparation, the event has been plagued by public condemnation over the expenses execs charged to taxpayers, their $7 million in bonuses,...
Already the Amazing Race Canada seems to be a hit, as early analysis shows an 11.5 per cent increase in show engagement on Twitter from last year’s premiere. There is no doubt the Amazing Race Canada brand is growing, and to reinforce that brand the show has changed...
Call it the little startup that could: SourceRise, a two-person website that’s only a year old, surprised even its founder when it recently nabbed The Global Editors Network’s best media startup prize. Based in New York, SourceRise acts as a matchmaker for journalists...
Your public relations agency, or perhaps even you, finally succeeded in getting that brand-enhancing column published. You’re thrilled to see your ideas—and byline—alive in digital ink in an influential industry publication. But have you given due thought to how to...
The first time I saw a corporate dashboard on a big LCD screen, back in 2010, it displayed the number of daily unique visitors of a website plus the guest WIFI password. Things have changed so much in 5 years. Today’s dashboards draw on a vast array of business...
New research on data analytics reveals that the majority (63%) of B2B companies polled are frustrated by the amount of time it takes to attain the meaningful reports and data insights they seek to make more informed business decisions. It also revealed that most...
As consumers tune out banner ads and fast forward through commercials, brands need to refocus their marketing priorities and shift resources to non-interruptive methods, said Tom Gerace, CEO and founder of marketing and storytelling firm Skyword, at the company’s...
The race for the 2016 Republican Party Presidential Primaries is heating up alongside the weather, with more than a dozen candidates now having thrown in their lot. The most recent candidate to declare — other than the super-famous Donald Trump, whose hair probably...