Marketers love data. In a survey by GlobalDMA and the Winterberry Group, 77% of marketers are confident in using data-driven approaches to drive growth and better customer experiences. The biggest drivers of increased use of data-driven marketing include: 53% - A need...
Keep talking and nobody explodes
Earlier this month, MediaMiser hosted a full day of planning on its research and development roadmap. It was an opportunity to plan for changes to our big data platform, our public APIs, and the future of our key components such as monitoring, contact manager and...
What Pinterest’s ‘manhunt’ means for your business
When it first hit the scene, Pinterest quickly developed a rep for being a man-repelling wasteland of aspirational “I Do” boards and gaudy nail art. Yes, there were legitimate reasons for guys to be afraid. But Pinterest is working diligently to become more inviting...
Why companies aren’t analyzing and responding to patterns in Big Data
With the recent explosion of data, especially as the Internet of Things (IoT) has emerged as an IT trend sweeping across the business world, 73 percent of organizations are finding analyzing this increase in data a major challenge, according to a new global survey...
BNN’s The Disruptors: From Beats to Health to Frost Free Windshields & Shopify’s IPO
This week’s The Disruptors kicked off with online shopping solution Shopify’s IPO and a quick interview with Chief Platform Officer Harley Finkelstein. However, the majority of the show focused on startups looking to disrupt the marketplace. The show looked at...
BNN’s The Disruptors: Financial Technology, crowdsourced lending, and what it means for the banking industry
The banking and financial industry are not immune to disruption and this was the focus on this week’s The Disruptors, on BNN. The show focused mainly on three companies: Payso, a company looking to disrupt your wallet; Grouplend, which crowdsources loans; and...
Are Marketing and Public Relations’ focuses too narrow? Study suggests so.
There’s no question that both marketing and PR want more C-suite influence, but according to a study by a Baylor University researcher, corporate communicators and marketing teams are often in direct competition to be in those coveted boardroom seats. “So few seats...
BNN’s The Disruptors: Are VCs a customer service killer?
This week on BNN’s The Disruptors, I paid special attention to Bruce Croxon’s chat with Freshbooks CEO Mike McDerment. Being an entrepreneur that has bootstrapped a company from nothing, looked for financing, and was eventually acquired, I could relate to Mike...
BNN’s The Disruptors: Content is king, especially for HBO & sports broadcasters (or, down Periscope)
It’s now the third week of BNN’s The Disruptors and the show’s co-hosts Bruce Croxon and Amber Kanwar are really finding their groove. Interviews with potential disruptors — such as Kanwar’s interview with Brainsights — are interesting, but most compelling are the...
Political PR: Rand Paul should fire his communications manager
Republican presidential candidate Rand Paul has a problem with female reporters, that seems pretty clear. But the fact that he has repeated his condescending behavior during what he calls “contentious” interviews is a bigger issue. The Jheri-curled candidate most...
How the PR and marketing team from Maker’s Mark Distillery put the brakes on watering down their bourbon whiskey
Customer loyalty is extremely important to any brand. But when it comes to soft drinks, beer, wine, and spirits, people want consistency. These types of consumer products evoke emotions and even help define the person consuming them. So when companies change...
What you should know about Google’s mobile updates
In late February, Google announced it planned to introduce changes to its ubiquitous search algorithm on April 21 to “help users discover more mobile-friendly content.” What this means is that if your website isn’t programmed to display responsively on a mobile...