Marketers love data. In a survey by GlobalDMA and the Winterberry Group, 77% of marketers are confident in using data-driven approaches to drive growth and better customer experiences. The biggest drivers of increased use of data-driven marketing include: 53% - A need...
Earlier this month, MediaMiser hosted a full day of planning on its research and development roadmap. It was an opportunity to plan for changes to our big data platform, our public APIs, and the future of our key components such as monitoring, contact manager and...
When it first hit the scene, Pinterest quickly developed a rep for being a man-repelling wasteland of aspirational “I Do” boards and gaudy nail art. Yes, there were legitimate reasons for guys to be afraid. But Pinterest is working diligently to become more inviting...
With the recent explosion of data, especially as the Internet of Things (IoT) has emerged as an IT trend sweeping across the business world, 73 percent of organizations are finding analyzing this increase in data a major challenge, according to a new global survey...
This week’s The Disruptors kicked off with online shopping solution Shopify’s IPO and a quick interview with Chief Platform Officer Harley Finkelstein. However, the majority of the show focused on startups looking to disrupt the marketplace. The show looked at...
The banking and financial industry are not immune to disruption and this was the focus on this week’s The Disruptors, on BNN. The show focused mainly on three companies: Payso, a company looking to disrupt your wallet; Grouplend, which crowdsources loans; and...
There’s no question that both marketing and PR want more C-suite influence, but according to a study by a Baylor University researcher, corporate communicators and marketing teams are often in direct competition to be in those coveted boardroom seats. “So few seats...
This week on BNN’s The Disruptors, I paid special attention to Bruce Croxon’s chat with Freshbooks CEO Mike McDerment. Being an entrepreneur that has bootstrapped a company from nothing, looked for financing, and was eventually acquired, I could relate to Mike...
It’s now the third week of BNN’s The Disruptors and the show’s co-hosts Bruce Croxon and Amber Kanwar are really finding their groove. Interviews with potential disruptors — such as Kanwar’s interview with Brainsights — are interesting, but most compelling are the...
Republican presidential candidate Rand Paul has a problem with female reporters, that seems pretty clear. But the fact that he has repeated his condescending behavior during what he calls “contentious” interviews is a bigger issue. The Jheri-curled candidate most...
Customer loyalty is extremely important to any brand. But when it comes to soft drinks, beer, wine, and spirits, people want consistency. These types of consumer products evoke emotions and even help define the person consuming them. So when companies change...
In late February, Google announced it planned to introduce changes to its ubiquitous search algorithm on April 21 to “help users discover more mobile-friendly content.” What this means is that if your website isn’t programmed to display responsively on a mobile...