Last night was the premiere of BNN’s show The Disruptors, co-hosted by entrepreneur, investor, and former Dragon’s Den cast member Bruce Croxon and financial reporter Amber Kanwar. The Disruptors looks at current and upcoming technologies that can potentially be the...
How media savvy doctors took the Toronto Star to task on HPV vaccine Gardasil
Newspapers are an important element to a healthy and free society — they’re the vanguards of truth, and credibility is at the heart of that truth. When newspapers make mistakes in regards to facts, they can have far reaching consequences to society by providing...
Google doesn’t just dominate the Internet — it dominated April Fools’ Day, too
Ah, April Fools’ Day. The one day of the year companies can promote completely fake information and not be blasted off the face of the Internet. It’s a can’t-miss recipe for entertainment. And though some April Fools pranks may fall flat, many strike just the right...
SXSW: No one is immune to bad press
Having celebrated its 29th year this past week, South by Southwest proved again why it’s perhaps the world’s foremost multi-disciplinary festival, where the 2,200 musical acts accounted for only part of the action over the 10 days of its frantic annual existence. And,...
Has PR gone MIA? Majority of reporters unhappy with quality of comms outreach
According to a recent survey, an overwhelming number of journalists and media professionals are unhappy with how they are approached by corporate communications, resulting in working longer hours and increased frustration. The survey, conducted by content distribution...
PR issues: Clients should be graded, too
Successful public relations campaigns are a two-way street—for the public relations firm to deliver results, the client must invest adequate time and resources, provide information about their business activities, and make themselves available for content reviews or...
Report: Local TV news dominates U.S. media landscape
It’s a good time to be a local TV producer or reporter, according to a recent report on the state of local news in various cities across the United States. Interest in local-level and neighbourhood-level news trumped that of national and international fare in all...
Innovative PR: Vaughn may have Unfinished Business with iStock
UPDATE: Unfinished Business is Vince Vaughn's lowest grossing opening release at $4,800,000. It was shown in 2,777 theatres. On March 2, media outlets across the net showcased satirical stock images featuring Vince Vaughn and the cast of his latest movie, Unfinished...
Why governing bodies should use media monitoring and analysis
There has been some debate and backlash surrounding the use of media monitoring and analysis by government agencies. But why do government departments and agencies really use services like this? Traditionally, the purpose of governmental media monitoring and analysis...
Why science coverage gets on some scientists’ nerves
Attention science journalists and editors: You’re being called out by your sources. Nearly 80 per cent of American scientists say the superficial nature of media coverage on scientific studies is a major problem for the scientific community’s communications efforts,...
Twitter Reacts to the Demise of Sun News Network
Two months shy of its fourth birthday, the Sun News Network went dark on Friday the 13th of February. Regardless of whether you saw the network as right-wing vitriol or clear-sighted truth -- or if you saw it perhaps as most of us did, which was very rarely or not at...
Super Bowl ads: Hitting pay dirt with controversy?
There’s been a lot of talk this week about the winners of the Super Bowl advertising game, but does the ad really need to be a “winner” to receive a big payoff? We’ve seen a blitz of research around the ways in which social media shapes the TV advertising industry....