Building long-term relationships with journalists

by | Feb 18, 2016 | Media Relations

Surprisingly, a lot of PR professionals seem to send journalists pitches and press releases without first attempting to develop a working relationship with them, or at least making it worth the journalist’s time.

As a person, would you expect a stranger to do a favor for you without offering them anything in return?

Want to be the most popular PR pro in your network of journalists? First you’ll have to roll-up your sleeves and focus on building relationships with them.

Here are 10 steps you can take towards building long-term relationships with journalists:

Journalist relationships infographic

Agility PR Solutions
Agility PR Solutions provides powerful, yet easy to use media database, monitoring, and analytics solutions for tomorrow’s communicators. Since 2003, clients have trusted our tools and services to help them identify and connect with influencers, capture coverage, and measure impact of everything they do. Whether we do it for you or help you do it yourself, our team of media experts make it easy to monitor and measure traditional, broadcast, social and online coverage.