Surprisingly, a lot of PR professionals seem to send journalists pitches and press releases without first attempting to develop a working relationship with them, or at least making it worth the journalist’s time.
As a person, would you expect a stranger to do a favor for you without offering them anything in return?
Want to be the most popular PR pro in your network of journalists? First you’ll have to roll-up your sleeves and focus on building relationships with them.
Here are 10 steps you can take towards building long-term relationships with journalists: