PR has a measurement problem: How brands can connect earned media to business outcomes without reducing PR to clicks
Digital public relations (PR) has never been more visible and more accountable. Brand stories travel across social feeds, newsletters, podcasts, and search results in minutes. That speed is a gift. It's also a measurement headache. We're still too quick to celebrate...
Latest Posts
Daily PR Insights & News
Bulldog Reporter
Join a growing community of 25000+ comms pros that trust
Agility’s award-winning Bulldog Reporter newsletter for expert PR
commentary and news
Crisis Comms & Media Monitoring
Why media monitoring is the foundation of modern media intelligence for PR teams
Public relations used to be judged by column inches and logo placements. If your brand showed up in the press, that was considered a win. Today, the expectations placed on PR teams have evolved significantly. Media monitoring remains a critical starting point. It...
Cancel culture 2.0: How brands can become “uncancellable”
Cancel culture started as a grassroots movement demanding accountability, but it has evolved into a high-stakes reality for brands. Today, every tweet or post can be scrutinized and judged in real time. Screenshots live forever. Private conversations go public....
Advanced media monitoring for e-Commerce launches: What to track
E-commerce launches are loud on purpose. You’ve got planned moments—press, creators, email drops, paid social—and then the stuff you didn’t schedule: a checkout hiccup, a shipping estimate shift, a sudden wave of questions in the comments. It’s simple to gather...
PR Tech & AI
The AI readiness crisis in business education—and what it means for communications
The 5W AI Business School Index 2026 ranks 60 business schools across 14 countries on AI readiness. The results should concern anyone in the communications industry who hires, advises, or competes against MBA-educated executives. Stanford GSB ranked #1 with a score of...
Inside the first AI ranking of South Florida’s top 20 luxury buildings—and what it reveals
Cipriani leads at 94. Bentley at 91. Aston Martin at 89. The gaps tell you exactly how the AI engines decide who gets recommended. A ChatGPT prompt about the best new luxury condos in Miami returns three buildings. Not thirty. That is the entire structural break in...
The old university brand hierarchy does not map to the AI era—what that teaches every brand trying to borrow authority
Harvard 17. Yale 19. The prestige premium just got repriced. We just published the 5W AI Higher Education Index 2026 — the first benchmark of AI production capacity across 50 universities. Six equally weighted dimensions. 3,600 prompt-engine runs across ChatGPT,...
Content & Media Relations
AI trust and transparency: The 2026 brand playbook for ethical communication
Artificial intelligence (AI) isn't a side project in communications anymore. It's how brands listen and speak. Think of auto-drafted emails. Chatbots answering questions at 3 a.m. Personalization engines that remember your preferences. AI sits in the middle of...
Engineering, science and tech marketing missing podcast audiences
~ New research shows UK podcast audiences reaching record numbers, but technical marketing programmes have barely begun to use the format ~ UK podcast listening reached a new weekly record in early 2026, according to Ofcom, with reach climbing from 23 per cent to 27...
Zero business schools teach GEO—why that’s a problem for every communications team
I've spent twenty-five years building brands through earned media. I've watched the industry survive social, mobile, the collapse of print, the rise of influencer, and the platform wars. None of it compares to the structural shift happening right now. More than a...