Crisis management for consumer brands: A new PR playbook
In today’s highly connected environment, consumer brands face challenges that can escalate quickly and leave lasting impressions. Whether it is a misstep in messaging, a product recall, or a social media controversy, the speed at which information spreads demands a...
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Crisis Comms & Media Monitoring
From Kiss Cam to social buzz: Leaning into PR scandals
In today's hyperconnected digital landscape, PR crises can erupt and spread at lightning speed, turning minor missteps into major brand catastrophes within hours. While many companies stumble when faced with unexpected scandals, a number of savvy brands have managed...
11 ways media monitoring PR solutions can transform your public relations strategy
Media monitoring PR services are similar to having superpowers in the current noisy digital world. They allow you to listen for brand mentions, find out what your audience likes or what they need, and respond with smart, timely moves. It is irrelevant how big your...
The small business guide to PR crisis
According to the US Bureau of Labor Statistics, nearly one-fifth of all new businesses close within the first year. While one of the major reasons contributing to this failure is the lack of capital or product-market fit, there are other reasons that contribute to...
PR Tech & AI
Modern advertising and the role of an AI word problem solver
AI can assist in preparing interactive “ads” to capture the attention of users. This helps to interact personally with consumers and resolve their specific problems. AI has enabled the brand to interact on an individual level to increase its brand awareness. An AI...
How an AI humanizer tool helps you write better PR content in 2025
The main job of public relations is to create trust, share meaningful stories, & build strong relationships with the public. And in 2025, PR still has the same purpose, but there’s now something new or different affecting how it’s done. Nowadays, since more...
Front-end flash, back-end power: Why PR tools need beautiful UX and solid system design
PR’s Modern Dilemma: Pretty Dashboards, Ugly Delivery In today’s world of media velocity and metrics-obsession, PR professionals rely on dashboards, sentiment analytics, and campaign reports as much as they rely on press relationships and storytelling. But while many...
Content & Media Relations
Food and beverage PR: Why lifestyle media loves non-alcoholic wines
Non-alcoholic wines are no longer a niche option reserved for health-conscious consumers — they’ve become a major lifestyle trend. Across magazines, blogs, and digital platforms, lifestyle media is increasingly spotlighting alcohol-free alternatives as a reflection of...
The HARO playbook: Proven strategies to stand out, secure more coverage and gain journalists’ trust
The Noise Problem In 2025, journalist inboxes are drowning. A single HARO or source-request query often attracts hundreds of responses, according to practitioner guides and HARO overviews. With the resurgence of HARO under Featured.com following its acquisition from...
How to turn cybersecurity salary data into winning PR pitches in 2025
The Cybersecurity Talent Crisis: Why Salary Stories Matter The cybersecurity industry faces an unprecedented talent shortage. According to the World Economic Forum, the global talent gap could reach 85 million workers by 2030, creating a perfect storm for PR...