How businesses use data analytics to craft targeted campaigns
Data has become one of the most valuable resources for modern businesses. From understanding customer behavior to predicting purchase patterns, organizations increasingly rely on data analytics to design marketing campaigns that reach the right audience at the right...
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Crisis Comms & Media Monitoring
What PR pros need to know to avoid making a crisis worse
As some of my journalist friends have told me over the years, “You see one PR program and pitch, you’ve seen them all,” and it’s hard to disagree with them because so many PR approaches are similar. The truly original PR program with creative thinking is the exception...
Crisis communication after a workplace accident: What every company should prepare for
Workplace accidents call for a fast, organized communication strategy to keep things under control and protect both employees and the company’s reputation. It’s smart to have a clear plan with designated response teams, step-by-step communication, and ongoing...
How AI is transforming media monitoring: The future of real-time insights, crisis management, and brand tracking is here
Imagine that throughout the night, AI is analyzing millions of videos, tweets, and news articles, giving you an almost complete understanding of how consumers view your brand before you even bide time sipping coffee. Real-time insights that are lightning fast...
PR Tech & AI
The impact of AI on SaaS business operations: Efficiency, insight, and innovation
SaaS businesses run on systems, data, and nonstop decisions—every action, billing, support, forecasting—and depend on how well those systems work. Here’s the good news, AI is stepping in to handle the heavy lifting. Instead of adding more tools or more people, SaaS...
PHP development outsourcing: Cost-effective solutions for your project
Planning to build a PHP-based web application efficiently and cost-effectively? Outsourcing PHP development is the right solution for your business needs. It allows you to approach expert talent, minimize overhead costs, and speed up development, all while keeping...
Agent AI for PR teams: How autonomous workflows are redefining media outreach
The pace of modern PR is relentless. Your media list is outdated before the ink dries. Journalists ghost pitches by the dozen. And inboxes? Flooded. The traditional media outreach process, research, draft, follow-up, and repeat, hasn’t scaled with the speed or scope...
Content & Media Relations
How to use AI tools to supercharge your public relations strategy
Traditional PR often struggles with targeting the right journalists, measuring return on investment (ROI), and spotting risks before they become crises. But AI in modern PR has changed that. Let’s take a closer look at why AI-powered tools are so important in modern...
Beyond aesthetics: Building meaningful connections in lifestyle PR
Lifestyle public relations has long been associated with aesthetics—beautiful imagery, aspirational branding, and curated experiences designed to capture attention. But in a world where consumers are more discerning than ever, visuals alone are not enough. People want...
The Future Is Audio: Why Every CMO Should Incorporate Podcasting into 2026 Business Planning
The way audiences consume content is changing. Once it was visual. Then it was social. Now, it's personal. In an age of fragmented attention, podcasts and branded audio have emerged as among the most intimate and trusted communication channels available to brands....