AI didn’t make thought leadership generic—it exposed that it already was
Thought leadership is entering a new era, where both journalists and public relations professionals are navigating the reality that AI has fundamentally changed how ideas are created and shared. Highly polished perspectives can seemingly be churned out in a matter of...
Latest Posts
Daily PR Insights & News
Bulldog Reporter
Join a growing community of 25000+ comms pros that trust
Agility’s award-winning Bulldog Reporter newsletter for expert PR
commentary and news
Crisis Comms & Media Monitoring
Cancel culture 2.0: How brands can become “uncancellable”
Cancel culture started as a grassroots movement demanding accountability, but it has evolved into a high-stakes reality for brands. Today, every tweet or post can be scrutinized and judged in real time. Screenshots live forever. Private conversations go public....
Advanced media monitoring for e-Commerce launches: What to track
E-commerce launches are loud on purpose. You’ve got planned moments—press, creators, email drops, paid social—and then the stuff you didn’t schedule: a checkout hiccup, a shipping estimate shift, a sudden wave of questions in the comments. It’s simple to gather...
Many PR pros are monitoring media. Not all are understanding it.
Media monitoring has become a standard function inside modern PR and communications teams. Alerts arrive instantly, dashboards refresh in real time, and coverage reports are generated with little effort. On the surface, this suggests that organizations are more...
PR Tech & AI
PR in the age of intelligent machines: Are we asking the right questions?
AI didn’t barge into PR. It slipped in through the side door. One helpful draft here. One faster media scan there. A subject line tweak. A summary that saved twenty minutes. None of it felt disruptive at first. It felt practical. Sensible, even. But over time, those...
One in five celebrity-brand partnerships that AI engines recommend do not exist
One in five celebrity-brand partnerships that AI engines recommend to marketers do not exist. The finding comes from the 5W × Talent Resources Celebrity Endorsement Index — 50 celebrities measured across 10 consumer categories, more than 600 buyer-intent prompts run...
Mars Petcare just cornered the AI recommendation surface for US veterinary care—independent practices have about 18 months
There is a number every U.S. veterinarian should know. 27 to 30 percent. That is the share of all veterinary AI citations now captured by Mars Petcare's three brands — Banfield, VCA, and BluePearl — across ChatGPT, Claude, Perplexity, and Google AI Overviews. There is...
Content & Media Relations
The old university brand hierarchy does not map to the AI era—what that teaches every brand trying to borrow authority
Harvard 17. Yale 19. The prestige premium just got repriced. We just published the 5W AI Higher Education Index 2026 — the first benchmark of AI production capacity across 50 universities. Six equally weighted dimensions. 3,600 prompt-engine runs across ChatGPT,...
AI search is rewriting the rules of visibility—and PR is either leading or lagging
In the first four months of 2026, 68 percent of Google searches in the US ended without a single click (source: Similarweb data). More than two-thirds of the search behavior brands spent twenty years optimizing for now ends on the results page, answered by AI before...
When every brand has AI, what makes your story newsworthy?
Artificial intelligence has fundamentally changed the way brands create content. Press releases, media pitches, blog posts, executive bylines, and social media updates that once required days of planning can now be drafted in minutes. This accessibility has made it...