How PR Teams Really Feel About Their AI Visibility
With an exponential rise in zero-click searches and AI-generated traffic, ask any PR professional whether AI visibility matters, and the answer will be a resounding yes. However, ask whether they feel in control of it, and the confidence drops. That gap between...
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Crisis Comms & Media Monitoring
Cancel culture 2.0: How brands can become “uncancellable”
Cancel culture started as a grassroots movement demanding accountability, but it has evolved into a high-stakes reality for brands. Today, every tweet or post can be scrutinized and judged in real time. Screenshots live forever. Private conversations go public....
Advanced media monitoring for e-Commerce launches: What to track
E-commerce launches are loud on purpose. You’ve got planned moments—press, creators, email drops, paid social—and then the stuff you didn’t schedule: a checkout hiccup, a shipping estimate shift, a sudden wave of questions in the comments. It’s simple to gather...
Many PR pros are monitoring media. Not all are understanding it.
Media monitoring has become a standard function inside modern PR and communications teams. Alerts arrive instantly, dashboards refresh in real time, and coverage reports are generated with little effort. On the surface, this suggests that organizations are more...
PR Tech & AI
The new crisis isn’t a WSJ hit—it’s a ChatGPT answer
A reporter calls. You respond. You negotiate the quote. You hold the line. You survive the cycle. That playbook is forty years old. It is not the crisis we now manage. The new crisis is a wrong, defamatory, or hallucinated answer about your CEO that appears inside...
Your CMO can’t define AEO, LLMO, or AI visibility. That’s a board-level problem.
The marketing vocabulary has reset three times in 25 years. Digital. Social. Now AI. The first two resets gave CMOs a decade to get fluent. This one is giving them eighteen months. I run a communications firm. We brief a lot of CMOs. In the last six months, here is...
Earned Media Just Became the Most Underpriced Asset in Marketing. The Numbers Are Now Decisive.
A research finding I want every marketing leader to consider. 85.5 percent of AI citations reference earned media sources — not brand-owned websites. The number comes from recent industry analysis of more than one million AI prompts. The University of Toronto puts...
Content & Media Relations
Why verification matters more than detection scores in AI content workflows
For much of the past two years, conversations about AI-generated content revolved around a single question: Can you tell whether something was written by AI? That question shaped how publishers, communications teams, agencies, universities, and businesses approached...
The biggest media outreach mistakes brands still make
Media outreach has never been more accessible. AI can draft pitches in seconds, media databases provide instant access to thousands of journalist contacts, and automation platforms allow communication teams to distribute stories at an unprecedented scale. On the...
How to measure marketing ROI for AI-powered campaigns
Today, AI in marketing is a strategic pillar. Whether you’re using predictive analytics to optimize email marketing send times or using chatbots to personalize the customer journey, AI-powered marketing campaigns are changing the way marketing professionals engage...