How PR teams can build trust internally and externally with secure practices
Public relations teams can build trust inside and outside an organization by moving past traditional "spin" and using a framework based on radical transparency, honest positioning, and strong, secure data practices. In a time of instant information and rising digital...
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Crisis Comms & Media Monitoring
The death of traditional crisis management: Why speed isn’t enough anymore
For decades, the mantra in public relations has been simple: when a crisis hits, act fast. The idea was that a rapid response would allow brands to control the narrative and mitigate damage before the situation spiraled out of control. Seems logical, right? ...
How AI-powered media monitoring is transforming PR strategy
The media landscape has evolved into a 24/7 information environment, where brand conversations occur at an accelerated rate. For PR professionals, managing the vast flow of data across news outlets, blogs, podcasts, and social media channels has become a challenging...
7 reasons why media monitoring is essential for crisis management
When a crisis hits, your timing and strategy determine whether you’re guiding the story or getting steamrolled by it. Media monitoring gives you the awareness to see the full landscape, react in real time, and keep your team aligned. Instead of guessing where the...
PR Tech & AI
Digital marketing for executives: AI’s role in shaping visibility
For modern executives, visibility is no longer a “nice-to-have”—it’s a business necessity. In an era where customers want transparency, employees seek authentic leadership, and investors demand confidence, the people at the top are as scrutinized as the companies they...
How AI helps businesses understand customer behavior
Understanding customer behavior is one of the most important parts of running any business. It shows what people like, when they buy, and why they return, or why they stop coming back. In 2025, Artificial Intelligence (AI) has made this process easier. AI can look at...
AI deepfakes in 2025: Global legal actions taken this year
In 2024, deepfake fraud reached alarming levels, with half of all businesses reporting cases involving AI-altered audio or video. Against this backdrop, the EU Artificial Intelligence Act (AI Act) officially came into force last year. By mid-2025, it had already...
Content & Media Relations
Reporters decide whether you’re worth replying to in 3 seconds—how to make the cut
Open a reporter's inbox at 9 a.m., and you'll see chaos. By 9:05 am, they're already behind schedule, juggling deadlines, editors, breaking news, and pitches from people hoping for coverage. Those first few seconds when they open your pitch? They matter more than you...
The real reason your content isn’t driving conversions—and how to change that
Investing in content marketing is a low-cost, high ROI method for driving business results. It’s effective at building brand awareness. It can help boost brand trust or remove common conversion obstacles. And, when done right, it can even nurture brand loyalty,...
How to plan and run high-impact B2B brand campaigns
B2B brand campaigns are often misunderstood. Many teams either treat them like demand campaigns with brand-focused messaging or drop them when results don’t appear quickly enough. The result is inconsistent execution and unclear impact. This guide breaks down what B2B...