How spot illustrations enhance visual storytelling in marketing and public relations
Struggling to grab attention with your marketing or PR content? Spot illustrations can make your message clearer and more engaging. This post will show you how these visuals simplify ideas, boost brand identity, and improve reader connection. Keep reading to discover...
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Crisis Comms & Media Monitoring
Why real-time media monitoring is essential for crisis management
In today’s always-on media environment, crises no longer develop gradually or give brands the luxury of time. A single post, comment, or headline can trigger rapid amplification across social platforms, online news, and search results within minutes, reshaping public...
The Epstein files situation provides a tutorial on how to prolong a PR crisis
The Republican Party’s actions since President Trump’s reelection had already provided Democrats with strong talking points to emphasize in the 2026 mid-term Congressional election – for example, the failure of President Trump to reduce prices and the failure to enact...
From reactive to proactive: Preparing for crises before they hit in 2026
In 2026, brands can no longer afford to treat crises as isolated events that require reactive responses. The integration of PR into broader marketing strategy has elevated its role in shaping perception, managing narratives, and protecting long-term business...
PR Tech & AI
Top AI detector tools for teams that need results
When AI Detection Starts Slowing Teams Down Instead Of Supporting Them Not long ago, I worked with a content lead at a fast-growing SaaS company managing a distributed team of freelance writers. Output was strong (well-edited, consistent, on-brand), but they'd...
AI tools for PR teams: friend or foe? Here’s why they’re valuable assets that enhance efficiency and creativity
Artificial intelligence has become an increasingly prominent presence in the world of public relations. From AI-powered chatbots handling routine media inquiries to sophisticated content generators drafting press releases, AI is transforming how PR teams operate. This...
How AI is transforming PR copywriting without losing authenticity
Public relations has seen a profound shift in its core, and at the center of this change is Artificial Intelligence. With the ability to produce press releases, pitches, and media kits at breakneck speed, generative AI has evolved from a futuristic curiosity to a...
Content & Media Relations
How earned media strategy is evolving in modern PR campaigns
Most marketing disciplines are pretty straightforward. You spend money, you reach people, you measure the return. PR is different. It's what people say about you when you are not in the room. That is the core of earned media. You can spend lots on ads and still be...
The Old Playbook is Broken: Earned Media is Now an AI Training Signal
A Forbes feature used to mean a traffic spike, a few investor LinkedIn shares, and a Monday-morning clip in the roundup. That was the game. The game changed. When ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews answer a buyer asking “what’s the best clean...
How AI search summaries are quietly reshaping brand authority online
Search has evolved beyond a simple gateway to websites and now functions as a direct answer hub. Thanks to AI-powered search overviews, users obtain summarized insights, suggestions, and brand comparisons within the results page without clicking any link. This change...