How to give PR a seat at the table: Start with share of voice
If you want PR to have a seat at the table, bring the table a number it can act on. In-house communications teams have spent years making the case for that seat with activity metrics, and the case keeps falling flat for two reasons: the numbers don’t connect to...
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Crisis Comms & Media Monitoring
How to use media monitoring to spot safety issues before they trend
Safety conversations don’t stay inside the fence line anymore. A single photo, a frustrated post, or a short video clip can jump from a job site to a local Facebook group to a reporter’s inbox in a day. Even when the facts are still unclear, the public tends to fill...
Why real-time media monitoring is essential for crisis management
In today’s always-on media environment, crises no longer develop gradually or give brands the luxury of time. A single post, comment, or headline can trigger rapid amplification across social platforms, online news, and search results within minutes, reshaping public...
The Epstein files situation provides a tutorial on how to prolong a PR crisis
The Republican Party’s actions since President Trump’s reelection had already provided Democrats with strong talking points to emphasize in the 2026 mid-term Congressional election – for example, the failure of President Trump to reduce prices and the failure to enact...
PR Tech & AI
The PR team’s playbook for pitching a tech upgrade to leadership
Your pitch decks look great. Your media lists are solid. Your team knows how to land coverage. But behind the scenes, half your week disappears into copy-pasting between tools, manually updating spreadsheets, and rebuilding the same campaign reports from scratch every...
Top AI detector tools for teams that need results
When AI Detection Starts Slowing Teams Down Instead Of Supporting Them Not long ago, I worked with a content lead at a fast-growing SaaS company managing a distributed team of freelance writers. Output was strong (well-edited, consistent, on-brand), but they'd...
AI tools for PR teams: friend or foe? Here’s why they’re valuable assets that enhance efficiency and creativity
Artificial intelligence has become an increasingly prominent presence in the world of public relations. From AI-powered chatbots handling routine media inquiries to sophisticated content generators drafting press releases, AI is transforming how PR teams operate. This...
Content & Media Relations
Common content optimization mistakes and how to avoid them
Content optimization is widely adopted across digital marketing, yet it is often misunderstood as a purely technical or keyword-focused task. Many teams concentrate on surface-level improvements—such as keyword density or meta tags—without addressing deeper factors...
RAG against the machine: What is RAG and how does it impact PR and marketing
I recently attended a seminar presented by the venerable Andrew Bruce Smith. In it, he used that phrase, ‘retrieval augmented generation (RAG)’. I immediately asked myself why a term that is really about programming an AI had found its way into a PR seminar, but there...
How earned media strategy is evolving in modern PR campaigns
Most marketing disciplines are pretty straightforward. You spend money, you reach people, you measure the return. PR is different. It's what people say about you when you are not in the room. That is the core of earned media. You can spend lots on ads and still be...