Why technical thought leadership is winning AI search in complex B2B categories
Some B2B categories were never going to be easy to win in search. Cloud infrastructure. Security operations. Data governance. FinOps. The questions are technical, the buying committees are mixed, and the cost of getting the answer wrong is high. AI search has made...
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Crisis Comms & Media Monitoring
4 key ways AI-powered media monitoring is transforming PR strategy
The media landscape has evolved into a 24/7 information environment, where brand conversations occur at an accelerated rate. For PR professionals, managing the vast flow of data across news outlets, blogs, podcasts, and social media channels has become a challenging...
Crisis management has become a 24/7 expectation—but most companies still aren’t prepared
Organizations live in an always on environment where a single comment, customer complaint or internal issue can gain attention within moments. Companies often underestimate how quickly a situation can escalate and how many channels can amplify it. The expectation that...
The future of media monitoring: Smart analytics and real-time insights
News and ideas are circulated more quickly than ever in our modern world. Information about a firm, brand, or public figure may easily reach a worldwide audience in a matter of minutes due to the millions of posts, videos, and articles that are published online every...
PR Tech & AI
Digital marketing for executives: AI’s role in shaping visibility
For modern executives, visibility is no longer a “nice-to-have”—it’s a business necessity. In an era where customers want transparency, employees seek authentic leadership, and investors demand confidence, the people at the top are as scrutinized as the companies they...
How AI helps businesses understand customer behavior
Understanding customer behavior is one of the most important parts of running any business. It shows what people like, when they buy, and why they return, or why they stop coming back. In 2025, Artificial Intelligence (AI) has made this process easier. AI can look at...
AI deepfakes in 2025: Global legal actions taken this year
In 2024, deepfake fraud reached alarming levels, with half of all businesses reporting cases involving AI-altered audio or video. Against this backdrop, the EU Artificial Intelligence Act (AI Act) officially came into force last year. By mid-2025, it had already...
Content & Media Relations
The role of media in fashion: How large brands use PR to increase their influence
In the ever-evolving world of fashion, media plays an increasingly crucial role. From setting trends to shaping public perception, the influence of media on the fashion industry is undeniable. With its ability to connect global audiences to the latest collections,...
How AI is transforming PR copywriting without losing authenticity
Public relations has seen a profound shift in its core, and at the center of this change is Artificial Intelligence. With the ability to produce press releases, pitches, and media kits at breakneck speed, generative AI has evolved from a futuristic curiosity to a...
A good story is essential to AI visibility—here’s how to tell yours
In the PR world, storytelling is bedrock of what we do. From a strategic standpoint, we often leverage it through thought leadership, a strategy in which we uncover opportunities to position our clients as thought leaders in their industries through contributed...