8 leading IT asset tracking solutions for zero-touch management in 2026
Picture this: a new hire unboxes a factory-sealed laptop at home, signs in, and 15 minutes later is fully productive—without IT ever touching the machine. That’s the promise of zero-touch asset management, and it matters now. In 2026 roughly one-quarter of employees...
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Crisis Comms & Media Monitoring
Why media monitoring is the foundation of modern media intelligence for PR teams
Public relations used to be judged by column inches and logo placements. If your brand showed up in the press, that was considered a win. Today, the expectations placed on PR teams have evolved significantly. Media monitoring remains a critical starting point. It...
Cancel culture 2.0: How brands can become “uncancellable”
Cancel culture started as a grassroots movement demanding accountability, but it has evolved into a high-stakes reality for brands. Today, every tweet or post can be scrutinized and judged in real time. Screenshots live forever. Private conversations go public....
Advanced media monitoring for e-Commerce launches: What to track
E-commerce launches are loud on purpose. You’ve got planned moments—press, creators, email drops, paid social—and then the stuff you didn’t schedule: a checkout hiccup, a shipping estimate shift, a sudden wave of questions in the comments. It’s simple to gather...
PR Tech & AI
AI in PR: The world’s #1 protein brand just lost the query that matters most
Optimum Nutrition is, by Euromonitor’s own count, the world’s #1 sports-nutrition brand. It is owned by Glanbia. It is thirty years old. It sits on every meaningful retail shelf. Ask any AI engine — ChatGPT, Claude, Perplexity, Gemini, or Google AI Overviews — for the...
The nine cities building the AI economy—and what every comms leader should do about it
The map of the global economy is being redrawn — and it is being redrawn faster than most CEOs, mayors, or communicators realize. Nine cities are pulling away. The other sixteen of the world's leading metros are being lapped. That is the finding of The 5W AI City...
How to measure marketing ROI for AI-powered campaigns
Today, AI in marketing is a strategic pillar. Whether you’re using predictive analytics to optimize email marketing send times or using chatbots to personalize the customer journey, AI-powered marketing campaigns are changing the way marketing professionals engage...
Content & Media Relations
The EU AI Act is now a PR problem. Your clients will ask—can you answer?
U.S. communications professionals have a reflex when a European regulation makes headlines: file it under legal's problem, someone else's continent. That reflex is about to cost the profession a seat at a table it should own. On August 2, 2026, the European Union's AI...
Why every PR professional should think like an audience builder
Public relations has always been about earning attention. Whether that attention comes from journalists, customers, investors, or industry influencers, the goal is the same: build credibility and keep your brand relevant. But in today's media landscape, earning...
Why every PR campaign needs a ‘second audience’ strategy
For decades, a successful PR strategy has centred on understanding people. Communications teams have carefully shaped messages for journalists, customers, investors, employees and other stakeholders, recognising that each audience influences how a brand is perceived....