New PRSA guide, ‘AI Prompting 101,’ offers step-by-step prompts to help communicators turn generative AI from experiments to strategy
Generative AI has created a wealth of new opportunities for the PR industry—along with plenty of new challenges. A new resource from The Public Relations Society of America (PRSA) aims to tackle AI obstacles with practical, structured guidance to help communications...
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Crisis Comms & Media Monitoring
The small business guide to PR crisis
According to the US Bureau of Labor Statistics, nearly one-fifth of all new businesses close within the first year. While one of the major reasons contributing to this failure is the lack of capital or product-market fit, there are other reasons that contribute to...
Crisis management in the digital age: A PR survival guide
In the digital age, a brand’s reputation is as fragile as a trending tweet. With one viral post, a minor issue can spiral into a full-blown PR disaster. A misjudged campaign, a customer complaint, a leaked email means you're not just solving a problem, you're...
PR truism: Covering up a problem often leads to uncovering it
There’s an old adage that goes, “the cover-up is greater than the crime.” I don’t fully agree with it; it depends on what the crime was. But one thing that’s evident is that covering up a crime, no matter how big or small, will usually lead to extensive negative media...
PR Tech & AI
Front-end flash, back-end power: Why PR tools need beautiful UX and solid system design
PR’s Modern Dilemma: Pretty Dashboards, Ugly Delivery In today’s world of media velocity and metrics-obsession, PR professionals rely on dashboards, sentiment analytics, and campaign reports as much as they rely on press relationships and storytelling. But while many...
AI customer segmentation: Boost engagement and ROI with personalization
In today’s highly competitive digital economy, customer expectations are not just evolving—they’re skyrocketing. With an overwhelming number of choices and information at their fingertips, modern consumers demand experiences that are not only seamless but also...
AI + business process automation: How artificial intelligence is redefining marketing workflow automation
Marketing today is nothing like what it was a couple of decades ago. When channels were fewer and content demand was lower, teams could afford to move slower. But today? You are expected to: Run personalized, multi-channel campaigns, React to market shifts in real...
Content & Media Relations
How AI helps businesses understand customer behavior
Understanding customer behavior is one of the most important parts of running any business. It shows what people like, when they buy, and why they return, or why they stop coming back. In 2025, Artificial Intelligence (AI) has made this process easier. AI can look at...
Law firm PR in the age of AI: Why earned media matters more than ever
When it comes to law firm PR, it’s not just SEO that matters. As AI-powered tools are rising, legal public relations is facing a dramatic shift. Today, if you think that a well-crafted website or paid ads alone could define reputation, you’re wrong. Earned media...
How independent journalists are using portals to build loyal reader communities
Independent journalism today isn’t just about breaking stories—it’s about sparking conversations that readers feel part of, long after the headline fades. Imagine a digital portal as the newsroom’s campfire: a place where every article, every insight, and every reader...