Public Relations
The modernization of consumers—and what it means to PR

The modernization of consumers—and what it means to PR

In a 1974 episode of the popular “Bob Newhart Show,” Bob gave Emily a blender as an anniversary present hoping that it would help make her feel more modern. The well-intended gesture was no more successful than some of today’s brands in successfully recognizing and...

3 helpful tips for becoming a quality spokesperson

3 helpful tips for becoming a quality spokesperson

As any business owner understands, talking to the media is a part of the job. There is a huge difference between just speaking to reporters and being able to effectively make your point in a manner that helps to build ongoing relationships, create positive news and...

Media relations in the post-COVID world: 8 best practices

Media relations in the post-COVID world: 8 best practices

The COVID-19 pandemic brought big changes to the way people live and conduct business. Amidst this huge global change, the traditional ways of communication play a lesser role than in the past. With people shifting from going to an office to working from home, many...

5 tips for managing PR in the aftermath of a cyberattack

5 tips for managing PR in the aftermath of a cyberattack

Every 39 seconds, a cyberattack takes place on the web. With that statistic, it's easy to see how many companies fall victim to a security breach. Your business needs to prepare for when, not if, a breach happens. Aside from the critical task of securing your network...

7 media and marketing trends to watch in 2021

7 media and marketing trends to watch in 2021

After the most unique year in our lifetime, forecasting the year ahead in communications calls for equally unique insights and expertise. Boston-based Birnbach Communications, a PR and social media agency focusing on thought leadership, has issued its 19th annual list...

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