Public Relations
4 ways a smart public relations strategy can increase sales

4 ways a smart public relations strategy can increase sales

Are you looking for effective ways to connect your product or service with the customers who need it? Of course you are; otherwise, you wouldn't be in business! Many small business owners rely on tried-and-true marketing techniques, but this is only one piece of the...

Growing Instagram—new changes boost marketer capabilities

Growing Instagram—new changes boost marketer capabilities

As it enters adolescence, Instagram can point to the more than one billion users it captured over the past ten years since it first launched as a huge success. With 80 percent of them following one or more brands on the platform, competing for followers can be quite a...

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