Public Relations
PR careers: 6 lessons I’ve learned as a junior copywriter

PR careers: 6 lessons I’ve learned as a junior copywriter

I have worked as a junior copywriter for a little over three months now, and in that time, I have learned a vast amount. I work at TopLine Comms, a B2B digital PR and SEO agency with a variety of technology and engineering clients, and my day to day work involves...

Why Chief People Officers see a steep climb to the future

Why Chief People Officers see a steep climb to the future

Most chief people officers (CPOs) realize they need new skills to meet the demand of the 21st century role, but few are prepared, citing a lack of development and investment from the C-suite. This is according to a new study by SHRM’s HR business and thought leaders...

5 ways companies can show social responsibility in the new year

5 ways companies can show social responsibility in the new year

A new year, a new decade … In 2020, many consumers are focused on reaching personal, health, and professional goals. While working toward their own responsibilities to be better, more and more consumers are aligning themselves with companies or brands that prioritize...

PR pulse: The partisan divide on the issue of media importance

PR pulse: The partisan divide on the issue of media importance

The media have been a large focus of attention during the past few years. Yet, day after day, they do their job. And according to a new survey from research and insights firm Regina Corso Consulting, over four in five Americans (85 percent) say the media are important...

4 essential steps for marketing your event

4 essential steps for marketing your event

There are a lot of steps that go into running a successful event. One of the most fundamental parts of a successful event, though, is getting people to go. You can have the perfect event organized, but if nobody turns up, then you’ve got a big problem. This means the...

The 5 simple rules for keeping any client happy

The 5 simple rules for keeping any client happy

Greatcustomer service is essential to running a successful business, and public relations is certainly no exception. It takes a lot of time and resources to acquire a new client, so it only makes sense that you also nurture these relationships. They keep your business...

Are U.S. marketers sleepwalking into trouble In China?

Are U.S. marketers sleepwalking into trouble In China?

New research from global marketing consultancy LEWIS shows that while the Chinese market remains a priority for most, a perception of overconfidence among U.S. senior marketers is leaving brands open to risk in the world's second largest economy. The research is the...

How to tell if a product is failing because of bad marketing

How to tell if a product is failing because of bad marketing

Most products fail. “But they shouldn’t fail because of marketing. The big wild card is the need people have for the product. That trumps everything,” says best-selling author Lonny Kocina, CEO of Media Relations Agency. “If a product works well, even bad marketing...

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