3 actionable ways to build consumer trust

by | Dec 12, 2018 | Public Relations

If your consumers to trust you, half the battle for your business will already be won. This is because it’s easier to build a loyal following of returning customers when they believe in you. What’s more, you’ll find more and more new customers coming your way thanks to the positive referrals you’ll receive.

If you’re going to concentrate on any particular best practices in the foreseeable future, then let it be building consumer trust. Here’s what you’re going to need to do when you set about this all-important task:

Honor everything you say you’re going to do

Integrity is an essential component in the building of consumer trust. Without it, you will stand no chance whatsoever of being able to get people to believe in you, as they will not believe a word that you say.

Action step: To show such integrity, the best thing for you to do is to honor everything you say you’re going to do. It means fixing any mistake you make if you promise to do so during the selling process, such as accepting all product returns if you offer a return policy.

Share your social proof

If consumers see other like-minded consumers trust your business, they will be far more likely to trust you themselves. So you have to display social proof however and whenever you can.

Action step: To show social proof, you should:

  • Share consumer testimonials and reviews on your website.
  • Encourage your consumer to interact with and share your social media posts.
  • Include information about the number of followers you have on social media.
  • Upload client logos onto your website (especially those that are well known).

Prove you handle personal data with care

At no point and in no way do consumers ever want to feel like their data is in danger because of you. For this reason, handling their data with the utmost care and protecting it as fervently as you can should be your number one priority. You want to be able to advertise your business as being one that takes data care seriously.

Action step: To handle and protect your consumer data in the best way possible, first and foremost, you should align yourself alongside a company that is capable of offering quick data breach response. By having a partner such as SecureForensics.com by your side, you’ll be able to catch any instance of a breach before it has the opportunity to grow and fester. The importance of being able to do this can never be understated, as it will stop your consumers from losing faith in your ability to safeguard their sensitive information.

If you’re going to build consumer trust, you need to take the above advice into account, and you need to put the action steps into practice. By doing so, you’ll build for yourself a strong consumer base in no time.

Steve Conway
Steve Conway is a content marketing professional and inbound marketing expert. Previously, Steve worked as a marketing manager for a tech software start-up. He is passionate about discovering new software that will that will advance his already well-honed digital marketing techniques.


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