5 ways generative AI fosters and improves team collaboration

by | Oct 18, 2023 | Public Relations

You probably don’t need to be told that AI has become a major factor in today’s business world. While AI has been around for a while, the latest technology, generative AI, is changing the way teams collaborate. 

From its humble beginnings automating routine tasks, AI has advanced to the point where it can analyze large amounts of data and make well-informed judgments on its own, especially in the PR industry. Even so, the potential advantages of AI in PR team collaboration go far beyond merely increased efficiency. 

In this increasingly digital age, it is critical to understand and take advantage of AI’s potential to improve collaboration. In this piece, we will explore the many ways in which artificial intelligence can improve team collaboration.

How is AI influencing modern businesses?

McKinsey & Company found that 50 percent of businesses had implemented some form of AI technology between 2017 and 2022.

5 ways generative AI fosters and improves team collaboration

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The widespread acceptance of AI demonstrates the growing belief in the technology’s transformative potential to boost productivity, creativity, and efficiency. The best part is that AI is not just about optimization and automation. It will also improve humans’ ability to make decisions, learn on their own, and grow as individuals. Using AI’s features, your company can help employees learn, create, and excel in their jobs.

AI can also help people become better at making decisions. AI analytics tools, such as Tableau and Microsoft’s Power BI, can accurately process massive amounts of data, allowing workers to make better decisions in less time. Businesses can also explore custom solutions with a machine learning solutions company for advanced data analytics and visualization.  

How does AI contribute to workplace collaboration?

Its ability to interpret data is AI’s greatest strength when it comes to workplace collaboration. AI can monitor team members’ behaviors, enabling proactive interventions to improve team dynamics. It can bring an entirely new paradigm of teamwork to modern workplaces.

5 ways generative AI fosters and improves team collaboration

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AI-powered virtual collaboration tools also help remote teams collaborate effectively by bridging geographical gaps. Business communication tools, like virtual PBX systems, may also integrate AI features for tasks like transcription, translation, sentiment analysis of recorded calls, or voice recognition for automated actions. These AI-enhanced features streamline communication and collaboration, thereby boosting productivity.

As AI continues to evolve, its role in modern workplaces is expected to expand, further enhancing collaboration and productivity.

5 ways AI helps improve team collaboration

1. Boosting project and workflow management

AI-driven project management tools like Wrike, Trello, Monday.com, Jira, ClickUp, and Asana can automate tasks, identify bottlenecks, and future-proof project risks to improve workflows and team collaboration.

The workload feature in Asana, for instance, uses AI to assess team members’ availability and then assigns them appropriate tasks, avoiding overburdening and maximizing productivity. Additionally, AI powers the “Butler” in Trello, automating mundane tasks like market research so that teams can focus on more important projects and improve their collaboration. 

Agility PR uses an AI-powered search function to help PR teams monitor media coverage across multiple channels easily and streamline both monitoring and reporting workflows.

2. Increasing engagement and inspiring innovation

Artificial intelligence tools not only help teams get their work done but also spark more enthusiasm and originality. It can be exciting for teams to discover the potential of AI tools and try out new uses for them. When people are enthusiastic about their work, they tend to become more invested in it and more willing to take risks. 

Artificial intelligence also promotes unconventional approaches because it offers fresh perspectives and questions the status quo. By demonstrating the variety of possible solutions to a problem, AI encourages an environment where all suggestions are given equal consideration.

3. Using AI to generate ideas

AI helps teams generate new ideas and content. They inspire fresh ideas by highlighting relationships between concepts that might otherwise go unnoticed by humans. AI-powered content analysis tools can scan vast amounts of online content, identifying trending topics, sentiments, and consumer preferences. This market research can inspire PR professionals, for instance, to create content that resonates with their target audience.

It can also function as a sounding board or brainstorming buddy for creative endeavors and workshopping campaigns. From the previous example, AI tools can track and analyze competitors’ PR strategies, helping PR professionals find market gaps and create unique approaches.

5 ways generative AI fosters and improves team collaboration

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AI tools can also be used to drive brainstorming sessions by providing a variety of data-driven ideas that can inspire team members to think creatively and develop novel solutions. They can also help spot potential stumbling blocks in a campaign’s early planning stages, allowing teams to better strategize and avoid unnecessary mistakes.

4. Fostering confidence and independence

By giving team members the information and tools they need to solve problems and complete tasks on their own, AI tools can foster a culture of independence. With the help of AI, team members can learn to solve problems and complete tasks without direct supervision.

They become more confident in their abilities as a result of this freedom. Team members who feel secure in their positions and competent in their abilities are more likely to take the lead in achieving the team’s objectives. The team dynamic as a whole is strengthened, and individual members benefit as well.

5. Powering teams with automation

Smart collaboration tools like Slack can automate and improve team communication. Key features, like intelligent message search, automated reminders, and smart suggestions for channels and people to connect with, help teams stay organized and communicate more effectively. 

Even small PR firms can scale and succeed by implementing AI-powered workflow automation. For example, many online phone services use AI to power transcription, route calls, and automate data entry, reducing the workload of your team. These scalable solutions can help PR teams compete with larger companies. They can focus on growth strategies and creating unique value propositions, while AI handles data analysis and other mundane tasks.

AI is the future

The PR industry of the future will be built on collaborative teams that use AI-powered tools. AI will revolutionize the PR industry by providing content creation tools that provide invaluable insights and help craft compelling narratives. It will also provide automated media monitoring that keeps a vigilant eye on brand mentions and sentiment analysis.

But it doesn’t stop there; AI-driven brainstorming platforms will provide fresh perspectives and foster creativity. AI will help PR teams stay ahead, respond quickly, and create effective campaigns in a dynamic, data-driven media environment.

Brian Flores
Brian is a freelance writer with extensive marketing tools and tech writing experience. His content marketing articles are widely seen in a variety of martech guides and posts.


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