ICYMI: Bulldog’s most popular posts from July

by | Aug 7, 2020 | Public Relations

Despite the dog days of summer, and a week away on summer break, Bulldog had some remarkable post visibility in July. Although COVID continues to be the hot topic, we saw a wide variety of posts getting lots of views, tackling newsy topics like Black Lives Matter and PR agency risk taking, to more conventional issues like securing broadcast coverage, PR writing tools and the future of leadership.

In case you missed a few of these, we have bundled the Top 10 posts of the month here so you can quickly catch up.

PR terminology in focus: These 10 digital PR terms seem to leave pros most baffled

Working in PR is stressful enough, especially for junior staffers, without being tripped up by the many terms and phrases batted around the office. This new survey of PR pros sheds light on which digital PR terms baffle them most.

Secrets to pitching broadcast (according to a former broadcast journalist)

Broadcast isn’t just what you see on the small screen anymore. It’s also online, on social, and (to complicate matters further) can even be produced by web and print pubs. Check out these tips.

The PR copywriter’s secret toolkit

Whether it’s emails to clients, internal communications, or press releases, we’re always writing something, so any shortcuts or quality of life improvements can make a significant difference.

The digital future we’ve been predicting is here—and brands better take notice

As we enter this next phased reopening, reliance on technological innovation will only continue to grow in what’s sure to be a COVID-19 digital economy—and all industries will need to adapt.

Coronavirus on social media: A social listening analysis

During COVID, quarantine, social distancing, and remote work became a reality for many of us. Naturally, all of this is reflected in social networks—the medium people resort to now more than ever.

Consumers expect Black Lives Matter actions, not talk—why aren’t brands communicating plans?

Brand statements supporting the Black Lives Matter movement are appreciated by Americans, but they believe actions speak louder than words—most say it’s important that BLM-related statements are followed by measurable action.

When is it appropriate to take risks as a PR agency owner?

It’s not easy to be an optimistic risk-taker. We can’t ignore the elephant in the room when it comes to taking risks: Fear of failure. Fear of loss. Fear of embarrassment. The list goes on and on.

How PR teams are carrying business through the COVID storm

The importance of communicating through appropriate channels, and moving to new business models in the post-COVID world, mirror many changes that are already old news in the PR industry.

Silence is no longer golden: 3 comms tips all brands need to follow

The world of marketing is currently at an impasse. Communicators have an obligation to drive awareness and sales for their company, but what does that message even look like in today’s climate?

The future of leadership in a virtual world—digital-first CEOs reveal 5 keys to success

With the world’s workforce now largely working remotely, new research shows that a new generation of digital-first CEOs are defining what remote leadership looks like in a virtual world. Here’s how 10 leaders are doing it right.

Richard Carufel
Richard Carufel is editor of Bulldog Reporter and the Daily ’Dog, one of the web’s leading sources of PR and marketing communications news and opinions. He has been reporting on the PR and communications industry for over 17 years, and has interviewed hundreds of journalists and PR industry leaders. Reach him at richard.carufel@bulldogreporter.com; @BulldogReporter


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