Businesses must always know how to appeal to today’s consumers, but this is not easy when consumer habits and expectations are constantly changing. A lot has changed since the start of the pandemic, and businesses now have to adapt and adjust to ensure that they can...
New research from customer engagement platform Braze provides guidance for financial services brands, specifically those that provide banking, budgeting, and wealth management services, to better understand and meet shifting customer needs. The findings from the...
Not every business tries to cheat their customers. But you know what really sucks? Enough businesses try to cheat their customers that most consumers believe that businesses are out to cheat them. This means that convincing a customer you can be trusted is a big...
The e-commerce platform Shopify has made it incredibly easy for practically anyone to create their own digital store and start generating sales. All that a business owner needs to do is ensure that there is an audience that wants to purchase the solutions that the...
New research from loyalty and engagement research consultancy Brand Keys reveals a significant sorting-out of brands by consumers when it comes to loyalty in the post-pandemic marketplace. A significant re-distribution of brand loyalty was identified in the firm’s...
New businesses have to work hard to get people interested in what they have to offer. Taking people’s focus away from more well-established competing businesses and onto a new enterprise takes smart marketing tactics. Here are some ways that you can get attention for...
In the fast-paced world of public relations, it is important that you keep up to speed with the industry's latest best practices. This can make or break your business. Here are a few ways to help you achieve your goals. 1. Keep your clients happy As a public relations...
The value of a strong, successful public relations campaign cannot be understated. When a company or brand invests in an organized set of activities whose aim is to build a loyal, ever-expanding client base, targeted goals, such as sales quotas, can be met more...
The TotalSocial “Movers and Shakers” are consumer brands that showed the most improvement over the past year in driving the quantity and quality of consumer conversation—offline and online. The brands on our “Movers and Shakers” lists are very diverse. The top 20 is...
With consumers spending more time on video-dominated social platforms like TikTok and Instagram, some might think that the written word has had its day. Not so, says new research from editorial services firm Accuracy Matters—correct spelling and grammar still matter...
Marketing your new business can be a daunting task. Where do you start? How do you get the word out there without breaking the bank? Here are 5 PR tips to help you get started: 1. Make a list of your target audiences Before creating an effective advertising campaign,...
Ensuring customer satisfaction is crucial in retaining your current customers as well as converting prospects into customers. Keeping customers satisfied is important because unhappy customers won’t remain customers for very long. What is customer satisfaction, and...