The field of public relations is ever-changing with the scope of responsibilities, and the demands placed upon PR professionals having evolved dramatically through the years. What has remained constant throughout are the benefits that can be derived from a solid media...
Content marketing is one of the most successful strategies to boost organic traffic, conversions, and sales. But to be effective in 2022, it needs to stand out from the crowd. Especially if you're after a high ROI and low production costs. Fortunately, some tricks can...
Happy New Year! Although December is typically a slower-moving month for content, that didn’t stop Bulldog from racking up some terrific numbers for our posts last month. As per usual, our year-in-review and new year forecasts led the pack for December posts, along...
Web design plays a critical role in marketing. Your website is probably the primary online channel for engaging with prospects and customers. As you might imagine, you need to leave site visitors with a good impression of your company—and that positive impression...
Blogging has long ceased to be the means of pampering one's ego or sharing some random ramblings with the world. Instead, it turned into a lucrative business where anyone with experience in a certain subject could make a living. On the other hand, many beginners who...
For communicators, content is still king, but quality is a challenge, especially for technology and SaaS companies—and as marketers are aware, there are viable content creation options beyond your internal team. Content writing firm Semrush Marketplace surveyed more...
The Bulldog train kept rolling along in November, as PR pros began reflecting on this crazy year and looking ahead to 2022. Some of our most high-traffic research-focused posts last month included a look at the C-suite’s increased reliance on communications, the...
In every single industry, companies are constantly positioning themselves as business leaders through putting out multiple different pieces of content as part of their public relations strategies. Thought leadership is an effective PR approach where experienced...
Content marketing is a great approach for building a relationship with a target audience. In the 21st Century, traditional sales tactics rarely yield fruit. Instead, consumers prefer to build a relationship, bond with a brand and feel they are purchasing goods and...
As we dive headlong into the holiday season, Bulldog capped off a strong summer and fall with another big month of original research articles and submissions from our cadre of regular contributors. We tackled some timely topics last month, including the persuasiveness...
Gone are the days of television and print ads being the do-all and end-all of marketing. With the rise of social media and customers becoming increasingly vocal about what they want from their products, static marketing is simply a thing of the past. Interactive...
During the COVID-19 pandemic, internet commerce became more essential to our lives than ever before. With everyone quarantined, businesses had to find a new way to promote their products virtually. Social media became a huge source of entertainment and apps like...