It's indeed a little disheartening to spend hours creating content only to find it's not resonating with your audience. But, it's not the end of the world. If you're struggling to get content engagement, this article is for you. Customer engagement is the act of...
The first month of 2022 was another stellar one for Bulldog posts, ushering in another great year of Bulldog Reporter content. Leading the charge in January were (not surprisingly) many year-in-review and looking ahead to 2022 pieces, including posts about boosting...
Despite reports that many enterprises are pursuing more advanced omnichannel content platforms, new research from headless content management system Storyblok shows that companies are still taking a cautious approach and mostly sticking with websites and mobile apps,...
The field of public relations is ever-changing with the scope of responsibilities, and the demands placed upon PR professionals having evolved dramatically through the years. What has remained constant throughout are the benefits that can be derived from a solid media...
Content marketing is one of the most successful strategies to boost organic traffic, conversions, and sales. But to be effective in 2022, it needs to stand out from the crowd. Especially if you're after a high ROI and low production costs. Fortunately, some tricks can...
Happy New Year! Although December is typically a slower-moving month for content, that didn’t stop Bulldog from racking up some terrific numbers for our posts last month. As per usual, our year-in-review and new year forecasts led the pack for December posts, along...
Web design plays a critical role in marketing. Your website is probably the primary online channel for engaging with prospects and customers. As you might imagine, you need to leave site visitors with a good impression of your company—and that positive impression...
Blogging has long ceased to be the means of pampering one's ego or sharing some random ramblings with the world. Instead, it turned into a lucrative business where anyone with experience in a certain subject could make a living. On the other hand, many beginners who...
For communicators, content is still king, but quality is a challenge, especially for technology and SaaS companies—and as marketers are aware, there are viable content creation options beyond your internal team. Content writing firm Semrush Marketplace surveyed more...
The Bulldog train kept rolling along in November, as PR pros began reflecting on this crazy year and looking ahead to 2022. Some of our most high-traffic research-focused posts last month included a look at the C-suite’s increased reliance on communications, the...
In every single industry, companies are constantly positioning themselves as business leaders through putting out multiple different pieces of content as part of their public relations strategies. Thought leadership is an effective PR approach where experienced...
Content marketing is a great approach for building a relationship with a target audience. In the 21st Century, traditional sales tactics rarely yield fruit. Instead, consumers prefer to build a relationship, bond with a brand and feel they are purchasing goods and...