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Mastering skills for crisis communications: Is your brand ready?

Mastering skills for crisis communications: Is your brand ready?

Crisis! To some it is a "dirty" word. Others recognize it as an inevitable contingent. In business and in life, crisis will happen. When they do, will you be ready?  Good crisis communication skills are especially essential to public relations, regardless of industry....

How contact centers can be strategic digital assets in PR management

How contact centers can be strategic digital assets in PR management

Contact centers have evolved significantly, from being customer service hubs to playing a critical role in public relations, particularly in crisis situations. In an era where digital interactions can dramatically impact a company’s reputation, the capacity of contact...

6 leadership skills to develop for crisis management

6 leadership skills to develop for crisis management

In times of crisis, PR managers rely on the skills we’ve developed over the years to make quick decisions and handle emergencies. Many businesses are facing difficult times and in need of crisis leadership skills more than ever. This article covers essential skills...

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