In the age of information, one would think that the immediate aftermath of a natural disaster would be purely about reporting facts. However, public relations has grown to play a significant role in shaping the narratives that are presented to the public. Natural...
7 ways you can take proactive PR measures to prevent reputation disasters
In the realm of public relations, the saying "an ounce of prevention is worth a pound of cure" rings true. Indeed, proactive PR measures can prevent reputation disasters, helping businesses not only survive but also thrive in the face of potential threats. To help you...
Learn from this crisis or it will repeat: A thorough post-mortem after a crisis may prevent the next one
The following article is excerpted from the newly published book entitled, The Essential Crisis Communications Plan: A Crisis Management Process that Fits Your Culture: In some crisis situations, you may have had the luxury in advance to either obtain opinion or...
Crisis communications in the age of social media: 7 best practices for managing online reputation
In the past, dealing with a crisis meant strategically placing press releases, conducting damage control interviews, and hoping that traditional media would convey your message to the masses. It was like navigating a well-charted course where you had some control over...
8 ways PR pros can leverage generative AI for crisis communication
The emergence of generative AI tools such as ChatGPT has taken the world by storm. Despite being a relatively new industry, the generative AI market is projected to be worth $126 billion by 2030. The ability of generative AI tools to understand human language,...
How to respond to a data leak: Tips and insights for crisis management
Ensuring a robust data leak response plan is in place and regularly tested is a significant challenge for businesses of all sizes. It's important for companies to have a plan that addresses the specific threats that everyday businesses may face. Many mistakes made...
Bud Light’s Battle with Offline Sentiment and Its Ripple Effect
Demographics Unmasked: How Male Consumers Shape Bud Light's Narrative In the realm of marketing and advertising, data-driven insights are paramount to success. When it comes to maximizing sales, brands, advertisers, and media, brands need to tap into the power of...
3 ways PR teams can help clients mitigate data breaches
According to the Ponemon Institute and IBM Security Cost of a Data Breach Report 2022, “Eighty-three percent of organizations studied have experienced more than one data breach, and just 17 percent said this was their first data breach.” If so many companies have...
5 tips on leadership and crisis management for business owners
Leadership and crisis management are crucial skills for business owners to possess - they can make or break the success of an organization during challenging and tough times. When unpredictable events occur, it’s essential to be as prepared as possible and equipped...
PR crisis management for eCommerce businesses: Tips and strategies
You’ve worked hard to establish a trustworthy identity for your eCommerce brand and lead it to the success that it is today. So, what happens when a PR crisis strikes, and you suddenly face a disaster threatening to undo everything you’ve worked so hard to build? In a...
The Disruption Resiliency Gap: Even after years of operational chaos, execs still aren’t prepared
More than half (53 percent) of executives in a new survey admit their company is not where it should be when it comes to resiliency—and this despite three straight years of pivoting amid ongoing disruption and economic ambiguity, new research from business analytics...
3 PR disasters the finance industry needs to be prepared for in 2023
Today, financial services are progressing at incredible rates, with advanced technologies heightening efficiency and scalability. However, with the current geopolitical situation in Europe and runaway inflation becoming prominent issues, the financial sector in the UK...