crisis
8 ways PR pros can leverage generative AI for crisis communication

8 ways PR pros can leverage generative AI for crisis communication

The emergence of generative AI tools such as ChatGPT has taken the world by storm. Despite being a relatively new industry, the generative AI market is projected to be worth $126 billion by 2030.  The ability of generative AI tools to understand human language,...

How to respond to a data leak: Tips and insights for crisis management

How to respond to a data leak: Tips and insights for crisis management

Ensuring a robust data leak response plan is in place and regularly tested is a significant challenge for businesses of all sizes. It's important for companies to have a plan that addresses the specific threats that everyday businesses may face. Many mistakes made...

Bud Light’s Battle with Offline Sentiment and Its Ripple Effect

Bud Light’s Battle with Offline Sentiment and Its Ripple Effect

Demographics Unmasked: How Male Consumers Shape Bud Light's Narrative In the realm of marketing and advertising, data-driven insights are paramount to success. When it comes to maximizing sales, brands, advertisers, and media, brands need to tap into the power of...

3 ways PR teams can help clients mitigate data breaches

3 ways PR teams can help clients mitigate data breaches

According to the Ponemon Institute and IBM Security Cost of a Data Breach Report 2022, “Eighty-three percent of organizations studied have experienced more than one data breach, and just 17 percent said this was their first data breach.” If so many companies have...

5 tips on leadership and crisis management for business owners

5 tips on leadership and crisis management for business owners

Leadership and crisis management are crucial skills for business owners to possess - they can make or break the success of an organization during challenging and tough times.  When unpredictable events occur, it’s essential to be as prepared as possible and equipped...

PR crisis management for eCommerce businesses: Tips and strategies

PR crisis management for eCommerce businesses: Tips and strategies

You’ve worked hard to establish a trustworthy identity for your eCommerce brand and lead it to the success that it is today. So, what happens when a PR crisis strikes, and you suddenly face a disaster threatening to undo everything you’ve worked so hard to build? In a...

3 PR disasters the finance industry needs to be prepared for in 2023

3 PR disasters the finance industry needs to be prepared for in 2023

Today, financial services are progressing at incredible rates, with advanced technologies heightening efficiency and scalability. However, with the current geopolitical situation in Europe and runaway inflation becoming prominent issues, the financial sector in the UK...