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crisis
How to turn a PR crisis into an opportunity for your brand

How to turn a PR crisis into an opportunity for your brand

As a business, not many things hit harder than a PR crisis. A PR crisis can quickly become a full-blown nightmare, whether originating through a social media blunder, an embarrassing product recall, or something more serious. With various stakeholders to appease and a...

3 ways to leverage social listening to manage a PR crisis

3 ways to leverage social listening to manage a PR crisis

Crises happen. And they happen when we least expect them. This is why it is so important to invest time, money and resources in prevention. While you can’t always prevent a crisis, you can always be prepared. A company that prepares its crisis management plan when the...

6 crucial components of your 2023 crisis plan

6 crucial components of your 2023 crisis plan

We can’t predict the future, no matter how hard we try. Sometimes, events happen with absolutely no warning and shake companies to their very foundations. In times like these, it’s important to be ready for anything. So how can you prepare yourself for anything that...

How to create a social media crisis management plan

How to create a social media crisis management plan

Social media has brought excellent opportunities for organizations, including brand building, direct customer engagement, a channel for market research, and many more. However, this dynamic tool has led to a great number of risks that many businesses aren't prepared...

3 ways to avoid a PR nightmare

3 ways to avoid a PR nightmare

Public relations problems could be catastrophic for a business. There’s an obviously good reason why so many huge corporations have to invest a ton in PR. Cultivating favor from current and prospective customers is critical to a business's ability to generate revenue....

5 ways to get ahead of PR issues and problems

5 ways to get ahead of PR issues and problems

While many may believe the phrase "any publicity is good publicity," the unfortunate reality is that many companies get hit hard by a negative image. Customers care about what your company does and how it reacts, and their loyalty doesn't hold firm when your...

Do’s and don’ts for dealing with your client’s public misdeeds

Do’s and don’ts for dealing with your client’s public misdeeds

It happens all too frequently: a client does something embarrassing, insensitive, or illegal and the news reaches the public. Their reputation is damaged as the public turns against them. Perhaps law enforcement gets involved. This is a public relations nightmare, but...

7 ways to handle PR crisis: An ultimate guide

7 ways to handle PR crisis: An ultimate guide

What’s the biggest nightmare for a famous person or brand? A PR crisis. Yet, it’s almost inevitable. Anyone who’s always in the public eye is bound to face one at some point. That’s why it’s important to learn how to handle a PR crisis, even if you’re lucky enough to...

Managing the unpredictable: A crisis communication case study

Managing the unpredictable: A crisis communication case study

The first warning was an email from a regional sales rep alerting management at headquarters that a reporter from a TV station in another state had visited a customer facility where the company’s equipment was in use. The reporter, the sales representative warned, had...

4 tips for managing PR crises effectively

4 tips for managing PR crises effectively

A public relations crisis can strike your brand at any moment, with little warning and no easy solution. From product recalls to social media gaffes, brands encounter crises every day. When these situations arise, your PR strategy needs to be fluid enough to react...

Crisis PR: 5 tips for preparing your team for data security breaches

Crisis PR: 5 tips for preparing your team for data security breaches

Every employee of your company will be involved in the aftermath of a security breach, no matter his or her department or role. This extends to your PR team. This team has one of the most important roles because it's the touchpoint for your customers and the community...

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