Reputational risks can surface overnight, putting any brand in the spotlight for the wrong reasons. Without a solid crisis communication plan, a minor issue can quickly spiral out of control. Whether you’re putting out fires due to a product recall or a data breach,...
Arguably one of the most significant trends in modern communications is the rise of cancel culture—the idea that people or organizations who violate certain values or societal norms should be stripped of their social status. For businesses, this may mean the loss of...
Have you ever had that awful feeling when your company’s good name was at risk? Like when a tweet backfires big time or news outlets can't stop talking about you pulling a product off the shelves? Well, PR crises used to be slower burns. But not anymore! Because of...
One minute, you are cruising through the tax season, filling away with glee, glad to have a routine. The next minute, you're in the trenches, and your firm is in a tailspin because of a data breach, financial scandal, or even a natural disaster. If you have a backup...
Crisis is a dangerous word and it shakes the nerves of the communicators who stumble in the excruciating grip of it. It is always hard to manage this fallout. In this era of connected channels and freedom of voice, crisis management becomes very challenging. For...
In an era where information travels at lightning speed, the importance of effective communication during a crisis has never been clearer. Businesses are inevitably faced with crisis—whether it’s a public relations disaster, a product recall, or a scandal involving key...
A digital crisis can spread faster than ever. Social media amplifies public scrutiny, while algorithms prioritize shocking content, making reputational damage swift and severe. In times of intense pressure, companies must act quickly but thoughtfully. Successful...
During Donald Trump’s Madison Square Garden rally on October 27, stand-up comedian Tony Hinchcliff unleashed a wave of insults and vulgar statements about Jews, Palestinians, Latinos and African Americans. Even though Mr. Trump and other Republicans said they...
Chaos hits when you least expect it. One minute, your client’s brand is thriving. And the next, a social media storm or event puts everything at risk. But here’s the thing … Crises don’t have to break your client’s brand. Handling a crisis with integrity can showcase...
As technology continues to reshape industries, the integration of AI in public relations is poised to be one of the defining trends in 2025. AI has evolved from a supporting tool to a strategic necessity, redefining how companies manage crises and engage...
Dealing with crises requires quick thinking, clear communication, and organized planning. Traditional methods often fall short during high-pressure situations where every second counts. Flowcharts offer an innovative solution by turning complicated procedures into...
A lot of advice online about crisis management often feels like it’s targeted towards bigger companies (who might or might not already have a crisis management strategy in place). As a startup, it can be difficult to find solace in that advice (or even find the...