We can’t predict the future, no matter how hard we try. Sometimes, events happen with absolutely no warning and shake companies to their very foundations. In times like these, it’s important to be ready for anything. So how can you prepare yourself for anything that...
Social media has brought excellent opportunities for organizations, including brand building, direct customer engagement, a channel for market research, and many more. However, this dynamic tool has led to a great number of risks that many businesses aren't prepared...
Too often a very important aspect of responding to the media during a PR crisis is underused—common sense. This article lists some of the common-sense tactics that I have used when responding to the media during crises. They have always worked for me. If there is one...
Public relations problems could be catastrophic for a business. There’s an obviously good reason why so many huge corporations have to invest a ton in PR. Cultivating favor from current and prospective customers is critical to a business's ability to generate revenue....
While many may believe the phrase "any publicity is good publicity," the unfortunate reality is that many companies get hit hard by a negative image. Customers care about what your company does and how it reacts, and their loyalty doesn't hold firm when your...
It happens all too frequently: a client does something embarrassing, insensitive, or illegal and the news reaches the public. Their reputation is damaged as the public turns against them. Perhaps law enforcement gets involved. This is a public relations nightmare, but...
What’s the biggest nightmare for a famous person or brand? A PR crisis. Yet, it’s almost inevitable. Anyone who’s always in the public eye is bound to face one at some point. That’s why it’s important to learn how to handle a PR crisis, even if you’re lucky enough to...
The first warning was an email from a regional sales rep alerting management at headquarters that a reporter from a TV station in another state had visited a customer facility where the company’s equipment was in use. The reporter, the sales representative warned, had...
A public relations crisis can strike your brand at any moment, with little warning and no easy solution. From product recalls to social media gaffes, brands encounter crises every day. When these situations arise, your PR strategy needs to be fluid enough to react...
Every employee of your company will be involved in the aftermath of a security breach, no matter his or her department or role. This extends to your PR team. This team has one of the most important roles because it's the touchpoint for your customers and the community...
When things go wrong for your company, it's important to fix the issues but also do what you can to avoid a public relations crisis. If you do not have an easy-to-understand PR policy in place, now is the time to develop one and ensure each employee understands these...
Navigating a severe reputational crisis is a nightmare for any PR manager. It can be anything, from a data breach to a failed promotional campaign and employee-related issues. Due to social media sites, such crises become more frequent as even a minor adverse event...