A new survey of influencers from affiliate marketing platforms Awin and ShareASale focuses on the level of burnout content creators and online influencers are experiencing, and what is driving it. According to the research, nearly 80 percent of respondents suffer from...
Latinos make up a growing portion of the U.S. consumer base and hold around $1.5 trillion in purchasing power, according to Nielsen. However, despite their increasing influence and significant online engagement, Hispanic representation lags behind in the influencer...
As the influencer marketing landscape evolves, what do marketers say are their biggest challenges when it comes to working with influencers? New research from AI social media analytics platform and influencer marketing transparency firm HypeAuditor uncovers the most...
Twitch is one of the most popular streaming platforms online. It has over 6.5 million monthly viewers and can be a great way to engage with your audience and earn a stable income at the same time. But it's a never-ending game, and you should always strive to reach...
Since the influencer marketing industry first started getting more popular with companies and influencers, there have been numerous shifts and changes. However, the last couple of years have given way to some of the biggest changes in the influencer marketing...
Authenticity is what has always given influencers their power, and it’s what separates them other marketing messaging in the eyes of consumers. And social media has given influencers the clout and the platform to promote products. But new research from product trust...
Social commerce will be the most popular influencer marketing campaign objective within the next year, demonstrating the growth of social commerce in influencer marketing, according to new survey research from industry service provider Influencer Intelligence. The...
Newly released research on the rapidly evolving brand-influencer dynamic from partnership management platform impact.com, in partnership with marketing intelligence company WARC, shows the disparity and alignment of perceptions of marketers and influencers, and offers...
Digital advertising has been flipped on its head. Apple’s changes to iOS14 have caused digital advertising prices to skyrocket across all major advertising platforms. CPM prices on Meta have jumped 61 percent YoY, causing performance marketing teams and agencies to...
Prevailing opinion in the comms industry seems to be that most influencers/creators are in the marketing game for fame and fortune, but new research from MMI Agency finds that 77 percent of influencers in its new survey say they do so because they have a passion for...
B2B marketers are pressed more than ever to attract, engage and retain customers, given the challenges of the pandemic, inflation and economic uncertainty. To become more relevant in a crowded marketplace, many marketers have turned to influencer marketing. Yet...
The world of professional e-gaming has gone mainstream in a big way. In a sort of digital domination, the esports market is taking the world by storm and growing rapidly—forecasted to reach $1.62B by 2024. On top of that, the gamer community presents creative...