marketing
How promo codes work as a great PR strategy

How promo codes work as a great PR strategy

You’ve probably noticed many websites dedicated to sharing promo codes online. You can find discounts and deals for just about any website if you run a quick search online. That’s because promo codes are a highly effective marketing and PR strategy. Done right,...

Key challenges of product marketing—and how to overcome them

Key challenges of product marketing—and how to overcome them

Many people underestimate what it takes to be an effective product marketer. Not only do you need to wear many hats and keep a finger on the pulse of the market, but you also need to be a master storyteller, data analyst, and have the communication skills to...

Mastering consumer insights: How to uncover decision-driving data

Mastering consumer insights: How to uncover decision-driving data

If you don’t understand your customers’ likes and dislikes, you can’t make decisions that’ll help your business increase sales, scale, and become a market leader. Businesses that make decisions using data: Are 7.4x more likely to have annual revenue growth over 20%....

Tips for marketing your small business smartly

Tips for marketing your small business smartly

Marketing has taken a central role in today’s competitive business environment, thus making small business marketing crucial. Small business owners are usually constrained by the amount of cash they can afford for their business undertakings; hence, such innovations...

10 ways to improve your corporate marketing strategies

10 ways to improve your corporate marketing strategies

Corporate marketing plays a key role in establishing and strengthening your brand's presence. It focuses on promoting your company’s overall identity, which helps shape perceptions and build long-term trust.  In this blog, we’ll explore ten practical strategies to...

3 reasons why outsourced marketing teams can be more effective

3 reasons why outsourced marketing teams can be more effective

Effective marketing strategies are crucial for success, regardless of your industry. In today’s world, that means engaging in digital marketing across a variety of platforms, including search engines and social media. However, to do it right, you really need to hire a...