As the digital world has exploded, there has always been a slightly enviable view that PR professionals bestow upon their ad industry brethren. There is lowered client pressure to make placements, as ad spots tend to be guaranteed by their nature (although I’ll remain...
“When you know better, you do better.” Maya Angelou’s powerful advice rings true for any PR professional who has watched their big campaign tank. When late hours and big bucks add up to a whole lot of nothing, it’s easy to get discouraged. But the truth is,...
It’s no secret that the public relations industry receives a bad rep for how it demonstrates its value in terms of sales and consumer interest. I don’t necessary disagree with that statement. Who actually looks at online impressions anymore as a metric? Before I made...
A new 2015 international study of social media use by associations conducted by global association management and communications company Kellen, and international research consultancy ComRes, has found that organizations are exploring new platforms and showing greater...
Marketers love data. In a survey by GlobalDMA and the Winterberry Group, 77% of marketers are confident in using data-driven approaches to drive growth and better customer experiences. The biggest drivers of increased use of data-driven marketing include: 53% - A need...
ROI, Social Integration, Measurement Top Major Brand Challenges Social analytics platform Simply Measured this week announced the release of its 2015 Social Media Marketing Trends report, which highlights the confusion social marketers are expressing with regards to...