Many small business owners see their grand opening as the culmination of a lifelong dream of owning their own business. Indeed, it's an important milestone, but it's really just the beginning of a journey to build a brand that can attract and keep customers coming in...
Each year, Kleiner, Perkins, Caufield and Byers partner Mary Meeker, a true technologist and venture capitalist, releases an Internet Trends report. This report covers everything from healthcare to Chinese and Indian internet to video games, but it also gives us a...
Marketing leaders and agencies are finding it increasingly difficult to keep pace with growing demands to localize and adapt their creative strategies. Facing a widening range of digital and physical channels that each require rapid adaptation in order to remain...
Here you have it! The most notable journalist and media industry moves of the past week. USA AND CANADA Follow us on Twitter @MEDIAlertUSA and @MEDIAlertCanada News and Media Canadian Press: Jeffrey Hodgson (@JeffreyHodgson1) has left. Commercial Appeal, The: Mark...
As employee engagement becomes a priority for companies, many of them are turning to the arts in an effort to fuel attraction and retention, according to Business Contributions to the Arts: 2017 Edition, published by The Conference Board and Americans for the Arts....
If Digital Video 1.0 was characterized by the repurposing of TV content for the PC, then the current growth in mobile video is anything but repurposing Web or TV video content for mobile devices, according to new research commissioned by mobile growth platform...
While communications firms have embraced social media as an effective way to connect with external audiences, they are still relying on older, more established technologies like email to communicate internally with employees, according to new research from the Public...
What is the number one challenge for communicators? It’s measuring performance. Each year, PAN Communications surveys more than 100 marketers in order to share best practices and areas of opportunities when developing content marketing strategies in today’s digital...
As traditional call centers evolve to become Customer Engagement Centers, the measurement of customer experience success must also evolve. New research from Aspect Software examines how enterprises are embracing this change via people, process and technology...
The communications measurement world has been talking about the “coming data revolution” for years. I’ve got news for y’all. It’s here. I was at the 2017 PRSA Maryland Annual Conference and noticed a breakout session called “Measuring up: Concrete Ways to Show the...
Measurement experts have been decrying AVEs as taboo metrics for years, yet AVEs have somehow managed to stay on the PR radar—but a new initiative from the International Association for the Measurement and Evaluation of Communication (AMEC) is seeking to knock them...
Retail PR strategies are evolving faster than Millennials can switch brands—and communicators carry the onus of having to stay (at least) a step ahead of the latest trends. New data from Forrester Consulting and tech solutions firm Square Root identifies key issues in...