As retail sales shift from offline to ecommerce, research shows marketers are adjusting trade strategies and budgets. Performance marketing tech company Criteo, in partnership with Kantar Millward Brown, recently released Trade Marketing in Transition, a study...
Modern day brand communications most often represent a push-based model, in which marketers do everything they can to get their products in front of consumers in the hopes of driving purchase decisions. Publicists and PR professionals are equally guilty of sending...
At the 2017 AMEC Global Summit in Bangkok last month, AMEC Chairman Richard Bagnall announced an initiative that might spell the end of AVEs. It includes a pledge that would see members cease providing AVEs by default to any client, as well as have them send...
Measurement remains one of the comms industry’s most enigmatic practices—we all know how valuable and important proper measurement is, yet few are able to harness its full potential. New research from Brand Innovators and Origami Logic reveals that while most...
These days, consumers rely on search for just about everything they need to know—but that doesn’t mean they enjoy the process. Digital marketing technology and service firm SearchDex recently announced the results of its 2017 Google Game Survey, revealing American...
Business leaders and their communications counselors are struggling to choose from the ever-growing number of executive visibility platforms and lack a strategic approach to prioritizing time and resources spent on thease programs, according to a new study from...
According to a new report from retail management consulting firm BRP, 55 percent of retailers are focused on optimizing the customer experience to increase customer loyalty by improving the mobile shopping experience and creating a unified experience across all...
New research from social engagement firm REVOLT explores the broadest measurement of Gen Z's media usage to date—from music streaming services, emerging social and over-the-top video platforms to eSports participation— to how Gen Z is using social differently, and...
A majority of marketers plan to increase internal staffing and overall spending on public relations over the next five years as the discipline continues to become an increasingly important part of the marketing mix, according to a new report from the Association of...
In 2010, the definition of success in the PR industry changed forever. This was the year when PR pros from all over the world gathered in Barcelona to reach a consensus on the seven principles of PR measurement — the aptly named Barcelona Principles. These new...
Entertainment media brand FANDOM and cross-platform measurement firm comScore recently released The Power of the Fan, a U.S.-based study examining the behaviors and attitudes of entertainment fans. The report, which dives deep into spending and consumption patterns...
I frequently compare various forms of media engagement to romantic interactions. From a relationship standpoint, media impressions are like guys at a construction site whistling at women on the sidewalk – there’s no relationship there and there probably never will be....