Though media monitoring and analysis has traditionally been used for public relations purposes, there are many ways that other departments can leverage the system. This multidisciplinary approach to the practice allows businesses to receive a higher ROI from their...
How do you make important decisions? Do you trust your gut? Poll your colleagues? Do you frantically search Google to find results from expert sources? Or maybe you’re a firm believer in shaking a Magic 8-Ball and letting fate decide. Regardless of your approach,...
Monitoring traditional and social media can be an intimidating task, especially if you have no idea how to go about it. Monitoring for mentions of your company is usually a great place to start, but what about that spokesperson who seems to get a lot of press, or that...
When it comes to the tools your business uses to expand and grow, it’s important to routinely perform an audit to ensure they’re still meeting both your current, and future, needs. Media monitoring and analysis software is no different. Agility PR Solutions wants to...
We’d all love to “set it and forget it” as they say on that cheesy infomercial… But the truth is things change. All the time. In front of our eyes. Since spring is the time for renewal, now is an ideal time to re-examine your media monitoring program. Fortunately you...
Last week I wrote a blog post about how French’s ketchup was taking Canada by storm because of one Facebook post, and how other social media channels and traditional media outlets have further amplified the story. Well, Ontario provincial politician and New Democrat...
Keeping an ear to the ground. Knowing which way the wind is blowing. Having your finger on the pulse. Whether you’re an industry leader or leader of men, the knowledge of what’s being said about you and yours, by whom, and in what capacity is invaluable. And it always...
Harry Potter and the Cursed Child has already gained much media attention since its initial announcement in early December 2015. London's West End Stage play based on an original J.K. Rowling story, co-written by Jack Thorne and John Tiffany, instantly found itself in...
Do you believe in modern romance? According to statisticbrain.com, there are more than 54,250,000 singles in the United States—and 91 per cent of them have tried online dating. Lucky for them, the stigma associated with online dating continues to decrease year after...
Media monitoring is an activity most PR professionals typically dread. But that’s mostly because they don’t know where to start -- along with the fact that it can be extremely time consuming and labour intensive. That said, dissemination and comprehension of news...
Why will automated analysis never trump that of humans? Because, in just five words: Machines. Can't. Tell. Compelling. Stories. That's the core of it. Because what is an analyst, if not a good storyteller? When we're talking about analytics, monitoring, and sheer...
Less than a week after a playoff run that made fans out of an entire country, Alex Anthopoulos, the architect of the most successful Toronto Blue Jays team in more than two decades, has left the organization. Though it’s been widely reported that Anthopoulos was...