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PR measurement
Measuring the impact of flexible digital communications during COVID

Measuring the impact of flexible digital communications during COVID

It’s safe to say that most college marketing degrees don’t offer a class in “Effective Messaging During a Pandemic.” The global outbreak of COVID-19 is a once in a century occurrence, and the toll it has taken on national economies is undeniably unprecedented. The...

Proving ROI: How PR Measurement Can Take You to the Next Level

Proving ROI: How PR Measurement Can Take You to the Next Level

As a PR professional, the saying "knowledge is power" likely rings very true, especially for anyone who's seen a big campaign go down in flames. When late hours and big bucks add up to a whole lot of nothing, it’s easy to get discouraged. Especially when your boss is...

5 ways data analytics can improve your communications strategy

5 ways data analytics can improve your communications strategy

In an overly populated online world where everything is either a consumer or a product, there is a need to differentiate between relevant, actionable information and useless noise. Communicators need to act on certain industry insights in order to create the best...

Are communicators measuring social media ROI wrong?

Are communicators measuring social media ROI wrong?

Communicators are constantly being measured on the quantitative results of their efforts, and social media is no exception. But the true ROI of social media shouldn’t be tied directly to dollar signs, according to a newly released report from social analytics firm...

How do you measure success? Katie Paine’s blog series explains

How do you measure success? Katie Paine’s blog series explains

Katie Paine is not known as the “Measurement Queen” for mere pomp and circumstance. Throughout her illustrious career, she has been teaching PR practitioners of all tenures and stripes how to assess the value of their efforts so they can prove their worth to clients...

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