AI has now become our wise friend next door, who has an answer to all our questions. Every one of us has given it a go, be it to find just the right caption for that Instagram post or to research a new topic thoroughly. No wonder, AI is estimated to potentially...
Starting a new business is an exciting venture filled with opportunities and challenges. For early-stage startups, gaining traction and visibility in a crowded marketplace can be daunting. However, with the right strategies in place, such as leveraging the power of...
Because of how interconnected the world is nowadays with instantaneous communication channels, a single misstep can rapidly spiral into public relations crisis. With social media and the internet growing every day, customers and others can share their opinions with...
The advent of blockchain technology has introduced a new dynamic to the field of public relations, offering professionals innovative tools to enhance their media strategies. With the capability to execute transparent and secure transactions, blockchain is rapidly...
As an owner of a home services provider business, you may believe that your company doesn’t need a PR strategy. However, public relations strategies play an important part in any business, regardless of size or industry. PR strategies can help businesses expand their...
We've gathered valuable advice from a few of the 2024 Bulldog PR Awards journalist judges to help you craft winning entries by asking them 5 essential questions. Renowned global columnist Christopher Elliott, Pulitzer Prize-winning Oregonian journalist Tom Hallman,...
It is no secret that hiring the right marketing and public relations firm can have a positive impact on your business. While you might be tempted to only consider hiring one of the large, well-known PR agencies, it is worth interviewing at least one smaller boutique...
In the intricate dance of running an artistic venue, every step, pivot, and turn matters—not just on stage but behind the scenes, as well. Operational efficiency isn't just about cutting costs or saving time; it's a performance in its own right that can elevate your...
Dive into the realm where strategic communication shapes the future of healthcare enterprises. Discover the transformative power of PR in enhancing brand image, fostering trust among stakeholders, and driving business growth. Ready to explore how PR strategies can...
An ideal product launch involves an avalanche of sales and good brand PR. But how can you know if your product launch campaign was a success? Sure, sales are fine and everything seems to be going smoothly, but that’s just scratching the surface. Product launch success...
The rules of the game are changing in public relations. A new king is ascending the throne: first-party data. With privacy laws tightening, the treasure trove of third-party data that PR professionals once relied upon is diminishing. This pivot demands a strategic...
Today, almost every active internet user has heard the magical word "blockchain." For many, it has a strong and exclusive association with cryptocurrencies. But no, blockchain is not just for Bitcoin and crypto geeks. Some are already actively using this technology to...