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The pros and cons of using AI tools for PR and media relations

The pros and cons of using AI tools for PR and media relations

Artificial intelligence is officially the buzzword of the year. Take any industry as an example.  Marketing? They’re using artificial intelligence to personalize marketing campaigns. HR? They’re using AI-powered tools to write job descriptions. Sales? They’re using...

The future of public relations: AI and automation in the industry

The future of public relations: AI and automation in the industry

Public relations, an industry historically characterized by human ingenuity and personal touch, is undergoing a transformative revolution. The powerful synergy of AI and automation in PR lies at the heart of this transformation. As technology progressively embeds...

3 ways inflation is impacting food & drink brands

3 ways inflation is impacting food & drink brands

While food inflation in the UK has shown signs of slowing over recent months, unfortunately, UK food prices are still up. In fact, the ONS reports that food costs have increased by over 17 percent in 12 months, and experts predict they’re unlikely to fall anytime...

5 steps for creating a PR calendar to streamline your strategies

5 steps for creating a PR calendar to streamline your strategies

Public relations requires careful strategizing and planning, often months or even years in advance yet with the ability to change at the last minute.  PR specialists use a range of tools to help them manage ongoing and future campaigns and streamline their strategies....

3 creative tips for optimizing PR campaigns using sales data

3 creative tips for optimizing PR campaigns using sales data

Are you ready to uplevel your next PR campaign? Then you need to know how to use sales data to promote a healthy ROI and profit margin.  Sales data holds immense potential for optimizing PR campaigns, elevating their impact, and delivering results that drive business...

How effective public relations integration elevates enterprise sales

How effective public relations integration elevates enterprise sales

In today's fast-paced business landscape, where competition is fierce and customer relationships are paramount, enterprises are constantly seeking innovative strategies to stand out. One approach that has gained traction is integrating public relations into the sales...

PR strategies and tools that can bring your business to the next level

PR strategies and tools that can bring your business to the next level

In the highly competitive atmosphere of modern business, effective communication and brand visibility are paramount aspects of your company's potential for success—which means that strategic public relations is necessary for developing a positive image for your...

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