Communicators around the world have more in common than their diverse geographies might indicate. New research from global communications network IPREX reveals that budget challenges, staffing shortages, and language barriers are top challenges across the board. But...
The pros and cons of using AI tools for PR and media relations
Artificial intelligence is officially the buzzword of the year. Take any industry as an example. Marketing? They’re using artificial intelligence to personalize marketing campaigns. HR? They’re using AI-powered tools to write job descriptions. Sales? They’re using...
5 steps for writing an effective PR brief—and agency insights for evaluating them
If you’re a larger business, then there’s a good chance you have a dedicated PR team or even use an external specialist PR firm. Even a smaller organization will have someone responsible for PR work, maybe a member of their marketing team. It can be an essential part...
The future of public relations: AI and automation in the industry
Public relations, an industry historically characterized by human ingenuity and personal touch, is undergoing a transformative revolution. The powerful synergy of AI and automation in PR lies at the heart of this transformation. As technology progressively embeds...
4 tips for busy PR pros for optimizing productivity and tracking time management
As a PR pro, you are a navigator of chaos steering through a whirlwind of clients, campaigns, and continuous communication. It's a world where time is a precious commodity, and the demands can often feel overwhelming. Your daily to-do list is a dynamic one, with...
3 ways inflation is impacting food & drink brands
While food inflation in the UK has shown signs of slowing over recent months, unfortunately, UK food prices are still up. In fact, the ONS reports that food costs have increased by over 17 percent in 12 months, and experts predict they’re unlikely to fall anytime...
Unlocking the synergies between PR and software development: 7 ways they sync up
In today's digital landscape, businesses strive to stand out and engage their target audiences meaningfully. One often undervalued strategy is the synergy between public relations and software development. While PR focuses on shaping narratives and public perception,...
5 steps for creating a PR calendar to streamline your strategies
Public relations requires careful strategizing and planning, often months or even years in advance yet with the ability to change at the last minute. PR specialists use a range of tools to help them manage ongoing and future campaigns and streamline their strategies....
3 creative tips for optimizing PR campaigns using sales data
Are you ready to uplevel your next PR campaign? Then you need to know how to use sales data to promote a healthy ROI and profit margin. Sales data holds immense potential for optimizing PR campaigns, elevating their impact, and delivering results that drive business...
7 ways PR can help logistics businesses grow—and how to set up a strategy
The logistics industry’s main function is getting goods to customers quickly and efficiently. As competition gets tougher and customer standards evolve, logistics businesses need to employ strategies that optimize operations and enhance their brand image. Behind the...
How effective public relations integration elevates enterprise sales
In today's fast-paced business landscape, where competition is fierce and customer relationships are paramount, enterprises are constantly seeking innovative strategies to stand out. One approach that has gained traction is integrating public relations into the sales...
PR strategies and tools that can bring your business to the next level
In the highly competitive atmosphere of modern business, effective communication and brand visibility are paramount aspects of your company's potential for success—which means that strategic public relations is necessary for developing a positive image for your...