Former president Donald Trump's sentencing day has been delayed from September 18 until after the election. But PR practitioners don't have to wait for him to be sentenced to learn PR lessons from the situation. What’s relevant on September 18 is also relevant on the...
Digital marketing agencies work with many leading kids brands to build their presence, engage with their audience, and drive sales. Here are 20 effective digital marketing campaigns by kids' brands: 1) LEGO's “LEGO Life” App LEGO launched the “LEGO Life” app, a social...
Amid the constant changes in the digital environment, the combined role of PR and link-building activities within search engine optimization is more important for branding and traffic generation. Although historical link-building has been seen as an SEO practice,...
Luxury brands are not exempt from great campaigns from digital marketing agencies, including these 20 great ideas for luxury brands: 1) Louis Vuitton's Virtual Tours: Louis Vuitton has used virtual tours to showcase their stores and exhibitions, allowing customers to...
Cybersecurity has become an indispensable aspect of business operations in today's digitally interconnected world. As cyber threats evolve, so does the complexity of safeguarding sensitive information. While technical expertise remains paramount, effectively...
Digital PR is one of the hottest ways to get media mentions and grow your company's or personal brand’s awareness among audiences. However, this is not as easy as it looks because digital PR requires extensive research; it doesn’t consist of repurposing existing...
Creating a media marketing strategy is about connecting with your customers—reaching them with the latest updates on your company, products, or services, and increasing brand awareness among your target audience in an interesting manner. For that, first you need to...
Have you ever watched a movie because lots of other people praised it? We all have, at some point or another. If many people are doing something, it must be great, right? Well, this is what social proof is all about. From a marketing POV, it provides evidence of the...
Answer this quick “yes or no” question: Does it not feel like you could do so much more and make your business reach such great heights if you could tap into actual customer insights and not just the fluffy stuff you get in surveys (or the standard market research...
Artificial intelligence has revolutionized the way businesses operate, including public relations. Its ability to process vast amounts of data, identify trends, and automate tasks has transformed the industry. However, AI's lack of emotional intelligence remains a...
In today's evolving legal landscape, law firms increasingly need public relations support due to technological changes, shifting regulations, and heightened competition. Law firms must distinguish themselves, and the right PR firm can significantly improve their...
Public relations strategy is an essential component of business success. With a sound PR strategy in place, you can get the word out about your products and services, raise awareness and drive customers to your company. Understanding the components of an effective PR...