In the food industry, standing out amidst the noise of larger competitors can be daunting for small brands. Without the luxury of large marketing budgets, these brands must rely on more creative, targeted PR strategies to reach their audiences. From media outreach to...
4 core branding strategies to build a thriving business in 2025
Businesses lay their foundations with the meticulous groundwork of plans and efforts. When it is finally a tangible asset, it feels like a great achievement. But that’s wrong—great achievements take time and relentless effort for success. To sustain your business and...
Digital PR done right: The cornerstone of modern branding
In today's hyperconnected world, traditional PR is no longer sufficient to build and sustain a brand. The digital landscape has completely revolutionized how businesses interact with their audiences, and with it, the importance of digital public relations has grown...
The art of storytelling in travel PR: These 3 case studies show how great campaigns transport us to new destinations
Travel public relations agencies have always been about more than just selling vacations. It’s about creating immersive experiences, weaving compelling narratives, and transporting audiences to faraway places through the power of storytelling. The best PR campaigns...
Crafting connections: The evolution of alcohol marketing agencies in a changing landscape
The landscape of alcohol marketing has undergone a seismic shift in recent years. From traditional billboards and print ads to digital campaigns and experiential marketing, agencies that specialize in promoting alcoholic beverages are constantly evolving to meet the...
How behavioral analytics can fine-tune your marketing campaigns—and 5 tips for getting started
Customer anonymity behind their desktop or mobile screens is no longer an obstacle for marketers. That’s because it’s now possible to study consumer behavior on and offline to make informed and data-enhanced decisions. How is this possible? The answer lies in...
Why budgeting for PR is essential when launching a new business—and 4 PR strategies for cash-strapped startups
As a new business, building a strong and credible reputation is one of the most crucial steps to establishing yourself in the market—which is why every business needs public relations. Far from being a luxury reserved for large corporations, PR is a strategic tool...
The ultimate guide to enhancing your digital PR campaigns with proven strategies
Digital PR: you can think of it like telling a brand’s story online. Digital PR campaigns are strategies that are designed to build and maintain the brand image via digital channels. But why are they important? The answer is in the statistics we have shared below....
AI in digital marketing: Key roles, benefits, challenges, ethical concerns, and future trends
Artificial Intelligence is revolutionizing industries worldwide, and digital marketing is no exception. As businesses strive to connect with increasingly tech-savvy and demanding consumers, AI has emerged as a game-changing force, enabling marketers to refine their...
Financial PR done well for small-cap companies: Strategies for building trust, transparency, and growth
In the fast-paced, high-risk world of small-cap companies, effective financial public relations can be a game-changer. Financial PR isn't just about managing media relations or drafting press releases; it’s about building trust, providing transparency, and fostering a...
AI-powered public relations: How to make your PR smarter without losing its human touch
In today's fast-paced digital world, brands need tools that keep up with the speed and complexity of online conversations. Traditional press releases and one-sided messaging are on the way out, and AI-powered communication tools are on the rise. Artificial...
The future of cannabis marketing: From stigma to mainstream
For decades, cannabis was associated with negative stereotypes, criminality, and stigma. The marketing of cannabis was once limited to word-of-mouth, underground channels, or illegal markets. However, the landscape has changed dramatically over the past 10 to 15 years...